THE BRITISH MUSIC EMBASSY REVEALS SXSW 2022 SCHEDULE

New York, NY (March 1, 2022) – The British Music Embassy, SXSW’s venue for break-out UK music stars, today announces seven more artists, finalizing its line-up of the best new British music. Band-of-the-moment and BBC Sound of 2022 alumni Wet Leg join the bill alongside Maisie Peters, the up-and-coming singer-songwriter who counts Ed Sheeran and Taylor Swift amongst her fans. Joining them are producer, songwriter, vocalist and visual artist Babii, Black feminist punk band Big Joanie, alt-trio Calva Louise, contemporary R&B artist and singer/songwriter Col3trane and five-piece Irish band Just Mustard. They join an already exceptional line-up of British artists, including Baby QueenPriya RaguSelf Esteem and Yard Act.

The British Music Embassy consistently hosts artists who go on to be the biggest acts in UK music. 2022 BRIT Award with Mastercard nominees AJ Tracey, Dave, Glass Animals, Little Simz and Sam Fender all played the British Music Embassy on their way to critical and commercial acclaim.

This year is also The British Music Embassy’s biggest ever presence at SXSW, having moved from a 250-person venue to the 700 capacity Cedar Street Courtyard. Artists will play 12 showcases run from Saturday 12 March to Saturday 19 March, split between four day-time and eight night-time shows:

Saturday March 12th

The British Music Embassy Opening Night

10:30pm – Walt Disco

9:40pm – Ferris & Sylvester

8:50pm – George Riley

8pm – Eliza Shaddad

Sunday March 13th

The British Music Embassy Presents

In Association with Trackd

10:30pm – MEMES

9:40pm – Red Rum Club

8:50pm – Jamie Webster

8pm – Ruth Lyon

Monday March 14th

DIY magazine

SXSW OFFICIAL SHOWCASE

1am – Buzzard Buzzard Buzzard

12am – Moonchild Sanelly

11pm – CMAT

10pm – Strawberry Guy

9pm – Nuha Ruby Ra

8pm – Gallus

Tuesday March 15th

ATC-LIVE

SXSW OFFICIAL SHOWCASE

1am – Pillow Queens

12am – Los Bitchos

11pm – Yard Act

10pm – Jamie Webster

9pm – Grace Cummings

8pm – Katy J Pearson

Wednesday March 16th

The British Music Embassy Presents

In association with LICKS MAGAZINE

5:30pm – WH Lung

4:40pm – Strawberry Guy

3:50pm – George Riley

3pm – Special Guest

2:10pm Eliza Shaddad

BBC Music & BBC Introducing showcases

SXSW OFFICIAL SHOWCASE

1am – Special guests

12am – Nova Twins

11pm – Calva Louise

10pm – Joesef

9pm – Hamzaa

8pm – Low Girl

Thursday March 17th

Output Belfast

5:30pm – Just Mustard

4:40pm – Cherym

3:50PM – The Wood Burning Savages

3pm – Dani Larkin

2:10pm – Beauty Sleep

BBC Music & BBC Introducing showcases

SXSW OFFICIAL SHOWCASE

1am – Baba Ali

12am – The Lathums

11pm – Self Esteem

10pm – Wet Leg

9pm – Sinead O’Brien

8pm – Working Men’s Club

Friday March 18th

The British Music Embassy Presents

5:30pm – We Were Promised Jetpacks

4:40pm – Penelope Isles

3:50pm – Buzzard Buzzard Buzzard

3pm – ME REX

2:10pm – Max Pope

BBC Music

SXSW OFFICIAL SHOWCASE

1AM Col3trane

12AM Priya Ragu

11PM Baby Queen

10PM Poppy Ajudha

9PM Mace The Great

8PM Walt Disco

Saturday March 19th

The British Music Embassy Presents

5:30PM Special guests

4:40PM Big Joanie

3:50PM Babii

3PM Hamish Hawk

2:10PM Anna B Savage

BBC Music & BBC Introducing showcases

SXSW OFFICIAL SHOWCASE

1am – Red Rum Club

12am – Liz Lawrence

11pm Low Hummer

10pm – Jelani Blackman

9pm – George Riley

8pm Maisie Peters

The British Music Embassy also offers networking opportunities for those looking to build business connections around the world, with a week-long program of panels and roundtables featuring top UK executives and industry experts.

The British Music Embassy is brought to you by the Association of Independent Music (AIM), BBC Music & BBC Introducing, UK record labels association the BPI, the Department for International Trade, the MMF Accelerator program, PPL, PRS for Music and PRS Foundation, in association with ATC, Marshall, Production Park, Belfast City Council and media partners DIY Magazine and LICKS Magazine.