Bandai Namco Revealed ‘Nike x Tekken 8’, Teasing Upcoming In-Game Gear and Launching the First Limited Run of the Nike Air Foamposite One ‘Kazuya Mishima’
LAS VEGAS, Nev. (July 22, 2024) – Bandai Namco Entertainment America Inc. used a stage presentation and livestream at EVO 2024 to reveal an extensive collaboration with Nike, Inc. for TEKKEN™ 8, bringing the world’s largest athletic footwear and apparel brand into the legendary fighting game universe. The collab encompasses digital in-game content coming this Fall including digital Nike Air Foamposite One sneakers inspired by Jin Kazama and Kazuya Mishima. Bandai Namco and Nike also made the surprise announcement that a limited-edition physical Nike Air Foamposite One ‘Kazuya Mishima’ was available for purchase by show attendees.
Watch the ‘Nike x TEKKEN 8’s trailer here: https://www.youtube.com/watch?
At EVO, TEKKEN Project Director Katsuhiro Harada, TEKKEN 8 Game Director Kohei Ikeda, and Producer Michael Murray took to the stage to announce the collaboration with Nike. Fans were given hints of what to expect with Nike content coming to the game, with a trailer highlighting various characters showing off distinctly styled Nike Air Foamposite One sneakers, and the iconic Nike swoosh adorning background billboards in a special version of the Times Square inspired game level Urban Square.
As a finale, Harada, Ikeda, Murray along with Nike pulled the ultimate mic drop. They dropped shoes, surprising fans by unveiling the physical Nike Air Foamposite One ‘Kazuya Mishima’ sneakers. The slick and shiny black sneakers, a clear stylish extension of the character who inspired them, were available in very limited quantities and were geo-targeted to EVO attendees for purchase via the Nike SNKRS app. Bandai Namco and Nike will reveal more information this Fall on the ‘Nike x TEKKEN™’ collaboration including planned in-game content.
TEKKEN 8 is the sequel in the legendary fighting game franchise available now on PlayStation®5, Xbox Series X|S, and PC via Steam®. Developed on Ureal® Engine 5, the game is the most visually stunning and visceral fighting game in the series yet featuring character models and moves built from the ground up for new gen platforms. In TEKKEN 8, every moment of impact is a spectacle, and every victory an epic story. For more information on the game, please visit https://tekken.com/.
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About Bandai Namco Entertainment America Inc.
Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms. The company is known for creating many of the industry’s beloved classic franchises such as PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®, and publishing the critically acclaimed DARK SOULS™ series and the blockbuster title ELDEN RING™. Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM™, NARUTO SHIPPUDEN™, DRAGON BALL™, and ONE PIECE®. Bandai Namco Entertainment America Inc. is headquartered in Irvine, California. More information about the company and its products can be found at http://www.bandainamcoent.
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