V Rising subverts expectations of the survival genre by making the player the evil monster that threatens the local human population. Your goal as the vampire is to harvest the humans and satisfy your hunger, but even as the predator, you will have your own obstacles to face in order to survive. Art Director Johan explains the flow of gameplay and how it interacts with character design:
“The oldest and strongest emotion of mankind is fear, and in V Rising, you become the ultimate terror. We want you to feel powerful, but we also want to turn the tables from time to time to amplify the survival aspect of the game. The humans arm up for war, and your first encounter with a vampire hunter might end up with you doing your best to flee. Suddenly the hunter becomes the hunted. When we designed the vampire, we had a couple of key points to achieve.”
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