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State Farm® Hits the Gridiron with Madden NFL 20 for #PlayApartTogether Tournament

State Farm® Hits the Gridiron with Madden NFL 20 for #PlayApartTogether Tournament

State Farm, Facebook Gaming, Alienware, and Greenlit Content Team Up to Fight COVID-19

New York, New York – April 30, 2020 – Week three of the State Farm #PlayApartTogether Tournament with Madden NFL 20 is bringing together talent from the NFL, NBA, UFC, and others to help fight COVID-19. The question is, how good are the NFL players? Can they compete?

Round 3  will kick off on April 30 at 8 pm EST and run to 11 pm EST and will be streamed exclusively on Facebook Gaming at fb.gg/FacebookGaming with Greenlit Content. Each weekly tournament will award $25,000 USD to a charity chosen by the winning athlete to support ongoing COVID-19 relief efforts. Facebook Gaming’s charity live streaming tools will also be enabled for viewers to support the UNF/WHO COVID-19 Solidarity Response Fund Facebook Fundraiser.
Joining the tournament on April 30th are the following celebrities:

 

NFL                                                 NBA
Tyreek Hill                                       Demarcus Cousins
Arik Armstead                                 RJ Hampton
JuJu Smith-Schuster                      JaVale McGee
Henry Ruggs

UFC
Chris Weidman

MLB
Joc Pederson

MMA
Cain Velasquez

Music
Cam’Ron         2 Chainz         Fredo Bang
Jim Jones        YG                  Flying Lotus

The Bachelor
Tyler Cameron

The #PlayApartTogether Tournament is part of the broader gaming industry’s ongoing support for the World Health Organization’s Play Apart Together initiative, aimed at helping people stay home, stay connected, and stay informed through gamingEach week new athletes, celebrities, and games will join the cause to provide compelling content featuring familiar names and games for folks to enjoy while staying home.

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About State Farm
The mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its 19,200 agents and 59,000 employees serve approximately 84 million policies and accounts – over 81 million auto, fire, life, health and commercial policies and over 2 million bank and investment planning services accounts. Commercial auto insurance, along with coverage for rentersbusiness ownersboats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 36 on the 2019 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.

About Greenlit Content
Greenlit Content is composed of content experts that have spent decades in and around the gaming space in high level creative positions at companies like Riot Games, 2K Games, IGN, Nickelodeon, and more. Greenlit Content is the direct line between brands and the gaming audience. GLC’s custom content team cuts through the noise with video, social strategies and editorial that will resonate with the all-important gamer audience.

Greenlit Content is owned by ReKTGlobal, Inc., a global esports organization that bridges the gap between traditional sports and esports, providing solutions for the entire ecosystem. ReKTGlobal’s list of clients includes companies such as State Farm, Find Your Grind, NBC Sports and Madison Square Garden Networks. ReKTGlobal is also the parent company of professional esports organization, Rogue, and the London Royal Ravens.

About ReKTGlobal
ReKTGlobal, Inc. is a global esports organization that bridges the gap between traditional entertainment and esports, providing solutions for the entire ecosystem. ReKTGlobal is the parent company of professional esports organization Rogue, with offices in Las Vegas and Berlin, and teams that participate in Rainbow Six Siege, Fortnite, Apex Legends and Rocket League, as well as a franchise in Riot Games’ League of Legends European Championship (LEC). Since Rogue’s inception, it has become a globally recognized brand with over a dozen championship wins in multiple games.

ReKTGlobal also includes marketing services company Greenlit Content, leading fan engagement platform Fullcube, and Time Magazine’s Top 25 online Influencer DrLupo. ReKTGlobal owns and operates two esports franchises: Rogue in the LEC and the London Royal Ravens in the Call of Duty League. Investors include Steve Aoki, Nicky Romero, Imagine Dragons, Tainy, Rudy Gobert, Taylor Fritz, Landon Collins and Nick Gross.