Burbank, CA, August 5, 2024 —IT’S SHOWTIME! In celebration of the long-awaited sequel to Tim Burton’s award-winning original “Beetlejuice,” Warner Bros. Discovery Global Consumer Products (WBDGCP) has launched its otherworldly “Beetlejuice Beetlejuice” after-lifestyle product collection giving fans from all realms something to scream about. With high end fashions, out-of-this-world retailer collaborations—along with a wide range of ghoulish merchandise to make everyone say his name three times—the collection promises to celebrate the strange and unusual world of this fall’s highly anticipated film “Beetlejuice Beetlejuice,” releasing only in theaters and IMAX on September 6, 2024 nationwide, and internationally beginning 4 September 2024. New items will continue to drop through the film’s release bringing the Afterlife’s favorite trickster demon and Bio-exorcist to fans everywhere for fall and holiday shopping.
“Beetlejuice is more than just an iconic character; he’s a timeless symbol of mischief, charm and unbridled creativity,” said Robert Oberschelp, Head of Global Consumer Products, Warner Bros. Discovery. “And who could forget his black and white striped suit? As we eagerly anticipate the release of the new film, “Beetlejuice Beetlejuice,” there was a lot to draw inspiration from. Each item celebrates Beetlejuice’s irreverent spirit and the cult phenomenon the character embodies, inviting fans around the globe to immerse themselves into the eccentric world of Beetlejuice like never before!'”
To celebrate the anticipated theatrical release, Saks will launch its “Beetlejuice Beetlejuice” partnership on Tuesday, August 20, inclusive of a merchandise collection on Saks.com, as well as a digital campaign. The “Beetlejuice Beetlejuice” merchandise collection features products inspired by the film across various categories, including a special ready-to-wear apparel capsule from Rodarte and an exquisite jewelry collection from Fabergé, the latter of which is designed in partnership with Tim Burton and “Beetlejuice Beetlejuice” costume designer Colleen Atwood. Saks will showcase the partnership through a dedicated social media and email campaign through early September. Additionally, Saks will debut an immersive “Beetlejuice Beetlejuice” window display at the iconic Saks Fifth Avenue New York flagship store from August 23-September 9, transporting customers directly to the other side.
From the littlest ghoulie to the strangest creature from the Afterlife, everyone will be dying to get their hands on WBDGCP’s “Beetlejuice Beetlejuice” products, across multiple categories from premiere licensees and retailers:
Fashion and Retail: Primark is excited to announce a new, distinctive collection launching from August 26—in collaboration with Oscar-winning costume designer Colleen Atwood—which captures the essence of the gothic aesthetic, with black and white stripes, moody lace and dark tones. Primark will also have window displays inspired by the new film in five key cities in the UK, ROI and Italy. Target will offer a haunting “Beetlejuice Beetlejuice” collection for juniors and kids, available in stores and online on August 21, inspired by the film’s angsty teenager Astrid and her Northanger Prep school style. Highlights include the Northanger crest blazer adorned with patches and matching pleated skort. Fans will also drool for the spooky scroll sweatshirt and sweatpants, plus a striking sandworm sweatshirt. Be sure to stop by amazon.com/Beetlejuice to find a collection of eye-poppin’ merch sure to satisfy your eternal shopping needs and enjoy fast, free Prime shipping. And just in time before the film’s release, Forever 21 will reveal their exclusive co-branded fashion collection, filled with stripes, sandworms, and more six-feet-under surprises, with over 40 new apparel items and accessories for women, men and kids that are…to die for! The limited-edition Beetlejuice x Forever 21 collection is available to shop beginning September 5 on Forever21.com, the mobile app and at select Forever 21 retail locations.
Dolls Kill presents a thrilling new collection diving into a world of dark enchantment with edgy fashion pieces, from bold accessories to statement apparel, guaranteed to turn heads and haunt hearts, available September 4 at www.dollskill.com. Embrace the allure of Vixen and La Femme en Noir’s “Beetlejuice Beetlejuice” lineup, blending dark sophistication with playful whimsy, available in September. Cakeworthy is kicking off their much-anticipated Halloween season with the release of their “Beetlejuice Beetlejuice” collection on August 30, featuring ten new pieces including Cakeworthy classics like their staple flannels and graphic tees, as well as an array of hauntingly stylish street and loungewear, all with nods to the new film. And on August 9, discover the latest collection at Hot Topic—with looks directly inspired by the film—featuring cozy hoodies, trendy cardigans, sleek and stylish dresses, and more!
WB Shop‘s “Beetlejuice Beetlejuice” collection—featuring apparel, home goods, office goods, accessories, stickers and more—is available now, enabling fans to move further up the waiting list in the Afterlife. Additional products inspired by the film will drop later in August and throughout the fall season.
Accessories & Footwear: Embrace your dark side with Diff Eyewear‘s haunting “Beetlejuice Beetlejuice” sunglasses, featuring big, bold designs that offer a playful nod to the supernatural, available August 27. Loungefly is ready to celebrate with you in style! The new collection inspired by the new film includes a mini backpack, crossbody bag, and wallet. All will be summoned to Loungefly.com in October 2024. And get ready for HEYDUDE‘s limited-edition black and white striped shoes (with glow-in-the-dark beetle designs) to light up your style launching August 23.
Beauty: Coming August 8, “Beetlejuice Beetlejuice” x Glamnetic, which is inspired by the iconic, the mystical, and the outright fantastical elements of the world of Beetlejuice. The collection features five salon-quality press-on nails sets with limited edition designs and one brush-on nail glue that’s scary strong. NYX Professional Makeup is serving twisted pro artistry products for the living and the Recently Deceased. The limited-edition collection features Sandworm Swirls Butter Glosses, Beetlejuice Pinstripe Duo Liners, an Afterlife Passport Cheek Palette, Dead Cold Reusable Undereye Patches, Beetlejuice Shrinker Makeup Sponge + Travel Case among more, available August 21 at nyxcosmetics.com! Finally, the SPLAT “Beetlejuice Beetlejuice” hair dye collection offers bold, vibrant colors inspired by iconic characters and spooky aesthetics, perfect for a hair-raising transformation, available later this month at Amazon, Target, Walmart.com, Walgreens, CVS, HEB, Albertson’s, and Kroger.
Infant & Kids Apparel: Introducing Taylor Joelle‘s new “Beetlejuice Beetlejuice” collection, launching on August 21, with three enchanting tutu dresses inspired by Beetlejuice, Astrid, and Lydia, along with two fun and stylish Beetlejuice tees, perfect for Halloween and yet subtle enough to wear all year round! And be on the lookout for “Beetlejuice Beetlejuice”-inspired high-quality bamboo children’s essentials from Bums & Roses, coming this fall.
Costumes & Decorations: Channel your inner Bio-exorcist and step into the world of the Recently Deceased with officially licensed costumes for the whole family from Party City, Rubies and Spirit Halloween, coming this fall. And if you’re eager to jump into the spooky season, Rubies just launched new kids’ Astrid School Uniform and “Beetlejuice Beetlejuice” Halloween costumes, exclusively at Target. Summon neighbors and even ghosts this Halloween with Gemmy‘s new Airblown® Inflatable of Beetlejuice and the Shrinkers, also available now at Target and other specialty retailers. Michaels is a destination for all things “Beetlejuice Beetlejuice” DIY. From online classes to self-led workshops, fans will find everything they need to recreate costumes and props, such as Lydia’s iconic red wedding dress, the Sandworm, Winter River model home, The Handbook for the Recently Deceased and more! Classes start at participating locations in September.
Toys, Games & Collectibles: The haunting isn’t over! The new Funko collection—paying homage to “Beetlejuice Beetlejuice”—is a must-have, featuring iconic characters brought to life in Funko’s signature style with new Pop! figures inspired by Beetlejuice, Lydia Deetz, Astrid, Bob and Delores, available for pre-sale. McFarlane Toys, renowned for its detailed collectibles, will present new limited-edition six-inch scaled posed figures this holiday season, capturing the spirit of fan-favorite characters from “Beetlejuice Beetlejuice.” Prepare for mayhem this fall with NECA‘s new collectibles—including prop replicas, figurines, and more—capturing every spooky detail from the shapeshifting antics of Beetlejuice himself to the haunting presence of Lydia and the mysterious Astrid, which will keep fans DEADLY entertained. The fun doesn’t stop there with an all-new “Beetlejuice Beetlejuice” themed UNO card game, where players try to match colors and numbers—there’s even a special “Beetlejuice Beetlejuice Beetlejuice” rule to bewitch other players into taking cards, available at Walmart starting 8/17 in-store and online. And unleash your inner mischief with premium playing cards by theory11, offering a blend of elegance and eerie charm, perfectly encapsulating the spirit of Beetlejuice, available this September.
Jazwares introduces “Beetlejuice Beetlejuice” Squishmallows, a delightfully eerie twist on the plush collectibles, allowing fans of all ages to collect Beetlejuice and other inhabitants of the Afterlife, available in-stores at Walmart or pre-order here at Amazon.
Hunt for the Ultra Rare “Beetlejuice Beetlejuice” MGA’s Miniverse Make It Mini this Halloween season from MGA Entertainment! Includes a mini Sandworm and replica of The Handbook for the Recently Deceased. Only 20,000 pieces are available around the globe!
Food: Keebler is celebrating “Beetlejuice Beetlejuice” with new limited-edition Dark Chocolate & Vanilla Fudge Stripes cookies, designed to mimic Beetlejuice’s iconic suit. These first-of-their-kind cookies offer a spooky and delicious treat, available now at retailers nationwide.
Theatrical Concessions: Available from partners Snapco and Golden Link—to make the in-theater film experience even more exciting—”Beetlejuice Beetlejuice”-inspired drink toppers feature characters like Bob the Shrinker and sandworm. Fans can purchase other film keepsakes, including a popcorn container modeled after Beetlejuice’s tombstone; a tin Handbook for the Recently Deceased container and more at participating movie theaters starting September 6.
Experiences: Warner Bros. Discovery Global Themed Entertainment and Fever are bringing the strange and unusual world of Tim Burton’s new “Beetlejuice Beetlejuice” film to life with the new BEETLEJUICE BEETLEJUICE: The Afterlife Experience, opening Friday, August 23 at Los Angeles’s Ovation Hollywood (6801 Hollywood Blvd, Hollywood). For more information or to purchase tickets,, visit www.BeetlejuiceExperience.com, or follow along at @BeetlejuiceAfterlife.Exp.
About “BEETLEJUICE BEETLEJUICE”
Beetlejuice is back! Oscar-nominated, singular creative visionary Tim Burton and Oscar nominee and star Michael Keaton reunite for “Beetlejuice Beetlejuice,” the long-awaited sequel to Burton’s award-winning “Beetlejuice.” Keaton returns to his iconic, role alongside Oscar nominee Winona Ryder as Lydia Deetz and two-time Emmy winner Catherine O’Hara as Delia Deetz, with new cast members Justin Theroux, Monica Bellucci, Arthur Conti in his feature film debut, with Emmy nominee Jenna Ortega as Lydia’s daughter, Astrid, and Oscar nominee Willem Dafoe.
After an unexpected family tragedy, three generations of the Deetz family return home to Winter River. Still haunted by Beetlejuice, Lydia’s life is turned upside down when her rebellious teenage daughter, Astrid, discovers the mysterious model of the town in the attic and the portal to the Afterlife is accidentally opened. With trouble brewing in both realms, it’s only a matter of time until someone says Beetlejuice’s name three times and the mischievous demon returns to unleash his very own brand of mayhem.
Burton, a genre unto himself, directs from a screenplay by Alfred Gough & Miles Millar, story by Gough & Millar and Seth Grahame-Smith, based on characters created by Michael McDowell & Larry Wilson. The film’s producers are Marc Toberoff, Dede Gardner, Jeremy Kleiner, Tommy Harper and Burton, with Sara Desmond, Katterli Frauenfelder, Gough, Millar, Larry Wilson, Laurence Senelick and Brad Pitt executive producing.
A Warner Bros. Pictures presentation, “Beetlejuice Beetlejuice” will be released only in theaters and IMAX on September 6, 2024 nationwide, and internationally beginning 4 September 2024. It will be distributed worldwide by Warner Bros. Pictures.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
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