Roblox holds virtual dance festival, and TikTok trend skyrockets retro bowl to the top of the download charts

GameRefinery by Vungle has released its latest analysis of the US, China and Japan’s key mobile games markets for October 2021.

This month brought major change across several titles with killer Halloween events. League of Legends: Wild Right introduced guilds, and the arrival of Hearthstone’s new Mercenaries mode has brought RPG like elements to the game.

Other highlights include:

  • Roblox held the Insomniac World Party Event, a virtual equivalent of Electric Daisy Carnival (the world’s largest dance music festival) and featured over 50 artists. Both downloads and revenue continued to climb across the four days that World Party took place before trickling off at the end.
  • Thanks to viral TikTok trends and some savvy influencer marketing, Retro-style American Football Game Retro Bowl skyrocketed to the top of the download chart with over 100k downloads, and videos mentioning ‘retro bowl’ on the social platform have been watched over 7 billion times.
  • Cookie Run: Kingdom is smashing it again this month. The Halloween updates, which includes and a new skin gacha system, saw daily revenue double. Daily downloads also doubled and continued to climb until the end of the month.
  • In China, Digimon New Century was released and had, predictably, been a massive hit with Chinese Players. This free-to-play RPG climbed into the top 10 of the top-grossing charts.

Read the entire analyst bulletin for more insights and data on GameRefinery by Vungle’s website: Analyst Bulletin – October 2021

About GameRefinery by Vungle
GameRefinery by Vungle is the leading provider of feature-level data in the mobile games market, with an ever-growing database covering hundreds of thousands of games. GameRefinery’s customers include leading mobile games companies such as Zynga, Wargaming, King, and FunPlus. The GameRefinery platform uses unique algorithms and a team of expert analysts to help developers, investors, and publishers delve into the very building blocks of mobile games to uncover the drivers behind success, to understand why games are successful, and how to achieve the same from pre-production to LiveOps.