LOS ANGELES, CA (June 14, 2024) – Rising rock band Your Favorite Color drops their next powerful single “I Know Better” from their highly anticipated upcoming album “For You” set to release later this year. With their signature grit and raw emotion, the new track brings a fresh and alternative sound to the universal human experience of heartbreak and betrayal. “I Know Better” and the official music video are now available on all streaming platforms.
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“I Know Better” delves into the tumultuous realm of romantic conflict, depicting the struggle between opting for a stable, nurturing relationship versus succumbing to the allure of an addictive and toxic bond. Throughout its verses, the lyrics poignantly convey the internal strife of attempting to make self-affirming choices while continually being ensnared by harmful circumstances. Elevated by hard-hitting vocals and alternative rock soundscapes, Your Favorite Color lays bare the complexities of human emotion with raw honesty and vulnerability. “I Know Better” stands as a compelling testament to the intricacies inherent in matters of love and companionship, underscoring the arduous battle to remove oneself from destructive patterns.
In the music video, viewers are immersed in a behind the scenes journey, delving into the heart of the band’s creative process. Amidst a hazy studio setting, the band is filmed in black and white, playing into the juxtaposition that relationships and emotions inherently lie in life’s gray area. Through scenes of intense flashing lights, the group captures a feeling of chaos, symbolizing the back-and-forth and often disconcerting pull of love.
With over six years dedicated to perfecting their craft and delivering electrifying performances along the California coast, “I Know Better” joins a lineup of recently released singles including “Stained” and “Back to the Bottom.” After an electric debut at SXSW 2024 in Austin, Texas earlier this year, the band is gearing up to release their debut album “For You” scheduled to drop this year. Boldly approaching the human experience through music, “I Know Better” cements Your Favorite Color‘s status as an up-and-coming force in the alternative rock scene.
ABOUT YOUR FAVORITE COLOR
From Huntington Beach, CA, Your Favorite Color is a rising indie alt rock band featuring lead vocalist Matt Warren and keyboardist Nicky Neighbors, along with Cameron Pearson on bass, Matthew Fosmire on drums (aka “Foz”) and guitarist David Silveria. The band crafts a unique blend of hyper alternative rock and 80s dream pop that carries deep melancholic undertones. United by a shared love of music and the ocean in Orange County, they’ve evolved into lifelong friends and musicians. After six years of honing their craft with performances along the coast of California, they’re set to release their debut album “For You” in 2024. With their distinctive sound and unwavering passion for music, Your Favorite Color is a standout group in the indie alt rock scene.
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