NORWALK, CT – April 5, 2021 – ReedPop, the world’s leading producer of pop culture events, announced today that they are joining forces with ViacomCBS Consumer Products as the official convention partner for the Star Trek franchise. The partnership will kick off in 2022 with an all-new event that will serve as the ultimate destination for fans of the iconic franchise – Star Trek: Mission Chicago. Produced in partnership with ViacomCBS Consumer Products, Star Trek: Mission Chicago is a three-day immersive experience that will take place at Chicago’s McCormick Place Convention Center from April 8 – 10, 2022.
Star Trek: Mission Chicago will feature celebrity guests, interactive exhibits, exclusive merchandise, photo opportunities, costume exhibits, autograph sessions, gameplay and other special surprises all set within the ever-evolving and expansive Star Trek Universe. Mission Chicago will give fans the opportunity to boldly explore the past, present and future of the franchise, while embracing the ideals of a diverse and inclusive future that remains at the center of Gene Roddenberry’s beloved creation.
Following the inaugural event in Chicago, future Star Trek: Missions will travel to a new city each year, offering thousands of fans around the country the opportunity to convene with fellow Star Trek lovers and celebrate the iconic franchise.
“The Star Trek franchise has one of the most passionate and spirited fan bases out there, and we at ReedPop are excited to welcome them and ViacomCBS Consumer Products into our family,” said Lance Fensterman, Global President of ReedPop. “Together we plan to give the fans an incredible experience to remember and I speak for all of us at ReedPop when I say that we can’t wait to experience the energy that Star Trek fans will bring to Chicago next April.”
Veronica Hart, executive vice president, global franchise management, ViacomCBS Consumer Products added, “As the Star Trek franchise continues to grow and evolve, so too is our convention business evolving. We are excited to partner with ReedPop as our official Star Trek convention partner to take this next step in creating an event that will introduce the Trek experience to loyal and new fans alike each year.”
ReedPop is a boutique group within Reed Exhibitions – one of the world’s leading events organizers. Launched in 2006, the group has become the number one producer of pop culture events across the globe as well as a full service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America and Europe, including: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, South, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, Eurogamer Expo (EGX), Minecraft Festival, ComplexCon and more. In addition to organizing and managing events, ReedPop also runs and operates the Gamer Network and its portfolio of leading gaming websites including Eurogamer, Rock Paper Shotgun and GamesIndustry.Biz. The staff at ReedPop are a fan-based, globally focused group of professionals that are uniquely qualified to build and serve the communities with whom they share a common passion. (www.reedpop.com)
About ViacomCBS Consumer Products
ViacomCBS Consumer Products (VCP) oversees all licensing and merchandising for ViacomCBS Inc. (Nasdaq: VIACA, VIAC), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, VCP’s portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, VCP is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, VCP oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.