Razer, the world’s leading lifestyle brand for gamers, announced a series of exciting updates during their monthly RazerStore Live event. Highlights from the showcase include Razer’s all-new customer loyalty program, RazerStore Rewards, a massive global retail footprint expansion continuing with Austin, TX as well as news around new availability of best-in-class gaming gear including the AIO Liquid Cooler, Razer Hanbo Chroma, which is available to purchase today.
RazerStore Rewards: RazerStore Rewards is an all new loyalty program enabling customers to earn Razer Silver currency for their purchases at Razer.com and any RazerStore retail locations. Perks for RazerStore Rewards Include:
Opportunities to redeem Razer Silver for a variety of Razer gear and gaming credits across 300+ titles including PUBG and Mobile Legends: Bang Bang.
Free and easy to join with scalable rewards over time — Members begin at Level 1 upon registration, earning 25 Razer Silver for every $1 USD spent. As members’ annual spending increases, they can move up to Level 2 and 3 where they earn 50 and 100 Razer Silver respectively, for every $1 USD spent. Sign up is simple and can be done on Razer.com and in RazerStore locations.
RazerStore Global Expansion: Razer also announced that they will soon be opening a new retail location in the Lone Star State, bringing the iconic IRL gaming experience of the RazerStore to The Domain shopping center in Austin, Texas. The Austin RazerStore will be the fourth retail location in the United States as part of the continued retail expansion of RazerStores in 2022. Other store locations include San Francisco, Las Vegas, and Seattle. Austin Grand Opening date and details will be revealed soon.
Razer PC Components Update: Initially announced in October at RazerCon 2021, Razer’s super-premium RGB enabled AIO liquid cooler, Razer Hanbo Chroma, is now available – offering gamers a complete PC cooling solution coupled with Razer Kunai fans, ARGB controller and PWM fan controller. Soon, with the release of the Razer Katana Chroma power supply unit, Razer will offer nearly a complete solution for the PC builder looking to optimize their high end PC for power and cooling efficiency.