Collaboration challenges perceptions and breaks down barriers
(Las Vegas – Dec. 23, 2021) –Two industry market leaders join forces to showcase their innovative technologies at CES 2022, January 5–8, in Las Vegas at the Las Vegas Convention Center.
The collaboration between JUMP and Phase One challenges the limits of imagination and provides hyperreal experiences (think BASE jumping off a cliff without the risk), helping people reach a flow state and overcome fear.
JUMP is a location-based, hyperreal wingsuit simulation company that provides the multi-sensory experience of BASE jumping from places like the notorious Notch Peak in Utah. The company’s first location will open in early 2022 in the Salt Lake City area and will include two jump bays and the company’s headquarters.
Phase One is a leading researcher, developer, and manufacturer of medium- and large-format digital cameras, software, and imaging solutions. The company provided the hyperrealistic imagery of Notch Peak for JUMP. A pioneer of digital photography, Phase One has grown to become the leading provider of high-end imaging technology across many business segments, including gaming and virtual reality.
When people make the jump in JUMP’s multi-sensory wingsuit simulation, people are immersed in Phase One imagery as they fly through the air, soaring past cliffs and 4,000-year-old trees. They can then enter a flow state, where the impossible becomes possible and fears are overcome.
Positive psychologist Mihály Csíkszentmihályi describes flow as a state of mind in which a person becomes fully immersed in an activity. While in this mental state, people are completely involved and focused on what they are doing and able to move beyond perceived barriers. Flow state is known to dramatically improve performance for athletes and others seeking to excel in some aspect of their lives.
Visit Phase One and JUMP to learn more about the technologies that help create a flow state and overcome fear.
Information on both companies will be available at the Phase One CES Booth 15597.
WHO: Phase One and JUMP Showcase Hyperreal Technologies
WHAT: CES 2022
WHEN: January 5–8, Las Vegas Convention Center
WHERE: Phase One Booth 15597