May 9, 2024 (Los Angeles, CA) – International Mexican sensation Peso Pluma joins forces once again with renowned música Mexicana artists Junior H and Eslabón Armado to deliver the sensational new track “La Durango” in a celebration of perseverance and success. “La Durango” is available now on all platforms with the official music video set to premiere Friday, May 10 at 5 pm PST/8 pm EST.
Yesterday, Peso Pluma dropped an exclusive preview video of “La Durango” featuring MMA Legend Connor McGregor which also revealed the date for his highly anticipated album “ÉXODO” for June 20.
Set against the backdrop of tenacity and triumph, “La Durango” showcases the journey of overcoming obstacles and embracing success. With its compelling traditional beats and inspiring lyrics, the song invites listeners to reflect on the importance of living in the moment, celebrating personal achievements and cherishing life’s simple pleasures. Cruising in a Durango and soaking in their surroundings, the trio contemplates the dedication and resilience that paved the way for their achievements. The fusion of Junior H and Armado‘s talent and creativity seamlessly complement the unparalleled style and authenticity of Peso Pluma’s signature sultry vocals, forging a new path for the music genre.
“La Durango” marks another electric song in a string of successful collaborations among the trio. Peso Pluma previously teamed up with Eslabón Armado for their chart-topping hit “Ella Baila Sola,” which skyrocketed to the number four spot on the Billboard Hot 100, as well as frequent partner Junior H, who has been featured on hard-hitting singles including “El Azul,” “Rompe La Dompe,” “Lady Gaga” and bachata-flavored track “A Tu Manera.” In “La Durango,” the música Mexicana stars maintain their ongoing support and loyalty for each other’s endeavors and authentically revel in their shared accomplishments.
Peso Pluma is breaking the mold and showing the next generation of artists that a musician’s superpower is remaining true to themselves. The Mexican powerhouse has globalized and elevated his genre, making history as the first música Mexicana artist to appear on The Tonight Show starring Jimmy Fallon, grace the cover of Rolling Stone and sweeping music awards as a first-time nominee, including the 2024 GRAMMY® for Best Música Mexicana Album with his record-shattering LP “Génesis.” Followed by two electric weekends as a mainstage performer at Coachella in 2024 and an enigmatic rendition of his recent collaboration “Peso Completo” with trap legend Arcángel at the 2024 Latin American Music Awards, Peso Pluma prepares for his highly-anticipated U.S. tour “ÉXODO” and tickets are available at LiveNation.com. As the world watches his meteoric rise to icon status, Peso Pluma is poised to be further propelled towards global acclaim.
