New York, NY (December 5, 2024) – One of today’s most dynamic music stars, Peso Pluma, breaks new ground with his latest single, “gervonta.” While staying true to the elements of música Mexicana that have defined his career, the song introduces an innovative approach and delivers an unexpected listening experience, beginning with a slow, introspective rhythm before transitioning into an upbeat tempo infused with rich instrumental layers. “gervonta” is available now on all streaming platforms.
“gervonta” explores Peso Pluma’s reflections on living an extravagant lifestyle, touching on themes of wealth, travel, and indulgence. From receiving cryptocurrency as payment to shining under the bright lights of Las Vegas, the song paints a vivid picture of luxuriousness and power. Peso Pluma takes listeners on a journey aboard private jets, Rolex on his wrist, showcasing a life where every second is valuable.
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In his lyrics, Peso Pluma uses evocative metaphors to highlight his charisma and street-smart persona. He compares himself to a “fish in the ocean,” moving under the radar with the help of an enigmatic Italian accomplice, and draws a parallel to the legendary Al Capone, reflecting his influence and savvy in navigating both luxury and secrecy. With its innovative production and compelling storytelling, “gervonta” marks another milestone in Peso Pluma’s evolution as an artist, solidifying his position at the forefront of contemporary music.
Peso Pluma’s album ÉXODO which was released in June, quickly skyrocketed to chart-topping success. The highly anticipated GRAMMY-nominated follow-up to his GRAMMY-winning album GÉNESIS launched at #1 on both Spotify’s Global Top Albums and U.S. Top Albums charts, with three tracks entering Apple Music’s Top 50 Global and Spotify’s Top Songs Debut charts globally and in the U.S. and reached #1 on Apple Music’s Top Album charts in nine countries, including the U.S. and Mexico. Additionally, every track from his latest album debuted on Spotify’s Top 100 chart in Mexico, with 11 tracks making it to the Spotify Top 200 Global chart and 12 landing on the U.S. Top 200. 22 weeks after its release, ÉXODO remains at #3 on Spotify Mexico’s Top Albums chart and #11 on Spotify’s Top Albums Global chart.
