SEATTLE – Sept. 2, 2024 – Show organizers ReedPop and Penny Arcade revealed today at the conclusion of PAX West, the West Coast’s most-attended gaming event, that the 2025 edition will return to the Seattle Convention Center for Labor Day Weekend from Friday, Aug. 29, to Monday, Sept. 1, 2025.
PAX West 2024 hosted more than one hundred thousand attendees from around the world, with even more participating in the festivities via Twitch, Steam and other online platforms. Highlights included the Storytime with Phil Spencer, Chief Executive Officer of Microsoft Gaming; hands-on opportunities with Sony’s Astro Bot; Nintendo demos including the upcoming The Legend of Zelda: Echoes of Wisdom and Super Mario Party Jamboree; and anticipated multiplatform releases like the North American hands-on debut of Capcom’s Monster Hunter Wilds.
PAX West featured a massive expo hall dedicated to tabletop titles, intense competitive gaming in the PAX Arena, live concerts, intriguing panel discussions, community meetups, and opportunities to play games with others across three massive buildings. Fans who missed out on some of the exciting panels and live shows such as the latest Acquisitions Inc. session can catch up with uploads of all the recorded content on the PAX official YouTube channel.
PAX West 2025 will happen in its traditional Labor Day weekend time in the region where Penny Arcade was founded and the first PAX took place. Fans looking ahead to next year can expect expo halls full of developers, and four days of insightful panels and exciting live entertainment.
“It’s hard to believe it’s been twenty years since the founding of PAX, but the energy it was founded with is still there,” said Jerry Holkins, co-founder of PAX, Penny Arcade, and Child’s Play. “In some ways, I feel like we’re just getting started.”
While fans have to wait a year for the next PAX West, PAX will continue to bring gaming communities together with PAX Aus taking place from Friday, Oct. 11, to Sunday, Oct. 13, in Melbourne, Australia; the tabletop-focused PAX Unplugged in Philadelphia from Friday, Dec. 2, to Sunday, Dec. 4; and PAX East in Boston from Thursday, May 8, 2025, to Sunday, May 11, 2025.
For more information on future PAX events, follow PAX on Twitter, Facebook, Twitch, YouTube, and Instagram.
About PAX
PAX, or Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world’s leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010, and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade established PAX Unplugged, its first tabletop-focused show, held in Philadelphia.
About ReedPop
ReedPop is a boutique group within RX – one of the world’s leading event organizers. Launched in 2006, the group has become the number one producer of pop culture events globally and a full-service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America, Europe and Asia, including New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, Eurogamer Expo (EGX), MagicCon, and more. In addition to organizing and managing events, ReedPop owns and operates the pop culture news site, Popverse, which is the exclusive home for livestreams from all of ReedPop’s major comic cons. The staff at ReedPop are a fan-based group of professionals uniquely qualified to build and serve the communities with whom they share a common passion.
About Penny Arcade
Penny Arcade has been the world’s most popular webcomic for over 20 years, with over 3.5 million readers. Started in 1998 in the living room of Mike Krahulik & Jerry Holkins, it has grown into a media empire encompassing multiple beloved properties such as Lookouts, Automata, and beloved D&D live-play series Acquisitions Incorporated. Penny Arcade was responsible for the creation of Child’s Play, a gaming charity that has raised over $45 million dollars for children across the world. They are also the founders of PAX, the number one consumer gaming festival in North America, with hundreds of thousands of loyal visitors every year.
