September 30, 2026 – NEW YORK – KAYOU, China’s No. 1 trading card company, the world’s No. 3 trading card company and a fast-growing global collectibles brand, has revealed plans for a superfan-sized celebration at New York Comic Con from October 8-11, 2026. The four-day celebration will take over Booth #1143 inside the Jacob K. Javits Convention Center and extend into the North Concourse, thanking the fans who helped power KAYOU’s first year in the U.S. through star-studded appearances, exclusive giveaways and plenty of anniversary surprises.
Throughout the show, superfans can experience the characters, stories and artistry captured in KAYOU’s cards and collectibles in countless new ways – from meeting Arden Cho, the speaking voice of Rumi in Netflix’s KPop Demon Hunters, to transforming into a Winx Club fairy and stepping inside a larger-than-life KAYOU card frame alongside a real Monster Jam truck. With its biggest U.S. product collection yet – and even more to come – KAYOU is delivering on its promise to be “Here for the Superfans” by creating more ways for fans to connect on a deeper level with the characters and worlds they love.
MEET & GREET: Star-Studded Signings & Sketches
Meet the artists and performers behind fan-favorite worlds – and take home a KAYOU collectible to commemorate the experience! Superfans will have the chance to score a card signed by Arden Cho, the speaking voice of Rumi in Netflix’s KPop Demon Hunters; an original My Little Pony sketch created and signed by comic illustrator Andy Price; or Simone Legno’s signature on a KAYOU tokidoki card.
On the guest list are:
● Arden Cho is a Korean American actress, singer, and producer, best known as the lead voice actor for ‘Rumi’, the leader of HUNTR/X, in Netflix’s award-winning animated phenomenon KPOP DEMON HUNTERS. .
○ Date/Time: Saturday, October 10 | 12-1 p.m. ET
○ Card Signing limited to 100 fans. A wristband is required and will be distributed at 11 a.m. ET on the day of the signing. First come, first served.
○ One KAYOU Netflix’s KPop Demon Hunters card will be provided. Only KAYOU KPop Demon Hunters cards will be signed. No other items or merch. One autographed card per person.
● Simone Legno, Co-Founder and Artist of the international pop-culture lifestyle brand tokidoki. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. Born in Rome and inspired by his love of Japan and world cultures, Legno has become a leading voice in contemporary design.
○ Date/Time: Sunday, October 11 | 12-2 p.m. ET
● Limited to 200 fans. A wristband is required and will be distributed at 11 a.m. ET on the day of the signing. First come, first served.
● One KAYOU tokidoki card will be provided. Only KAYOU tokidoki cards will be signed. No other items or merch. One autographed card per person.
● Andy Price, comic illustrator for My Little Pony, best known as the lead artist for the record-breaking My Little Pony: Friendship is Magic comic books from IDW Publishing, where his work brings the magic, friendship and fun of the Mane 6 to life.
○ Date/Time: Thursday, October 8 | 12-2 p.m. ET
○ Limited to 20 fans. First come, first served.
○ One original pencil head sketch sketch of your favorite My Little Pony show character, created and signed by Andy Price, will be provided. No other items or merch. One sketch per person.
STEP INSIDE THE CARD: A Larger-Than-Life Monster Jam Photo Opp
● Head to the Javits Center North Concourse, where fans can step inside a giant KAYOU card frame and pose alongside the nearly 12-foot tall Tech Deck Wreck Deck Monster Jam truck. Inspired by the fearless world of skateboarding, this Monster Jam truck transforms stadiums into massive skateparks as it catches big air, stomps landings and takes on adrenaline-pumping tricks.
● Snap a pic, share it on Instagram tagging @KayouUS and then head to Booth #1143 to score a NYCC-exclusive lenticular KAYOU Monster Jam promo card featuring the Tech Deck Wreck Deck. Available while supplies last each day.
WINXIFY WITH KAYOU: Transform into Your Favorite Winx Club Fairy
Zara Larsson earned her Winx Club fairy wings in her viral “Midnight Sun” music video – and now NYCC superfans can experience a fairy transformation of their own.
● Choose your favorite Winx Club fairy, get “Winxified” with a statement eye look inspired by her signature style, then slip on your own pair of fairy wings and capture the finished transformation. Plus, take home a KAYOU Winx Club promo card and look out for a special Winx Club cosplay reunion for even more fairy magic!
○ Date/Time: Friday, October 9 | 1-5 p.m. ET
○ Makeup provided first come, first served. Winx Club wings available while supplies last.
○ Receive a NYCC-exclusive KAYOU Winx Club promo card. Limited to 200 fans. First come, first served.
● Every day, step inside a larger-than-life Winx Club KAYOU card frame, pose alongside your fellow fairies and watch your transformation take flight in a magical collectible moment made for sharing.
WRITE IT. STICK IT. CELEBRATE: Add to KAYOU’s Anniversary Card Wall
● KAYOU’s popular collectible pens are coming to U.S. this fall – and NYCC superfans will be among the first to put the pens to paper.
● Try out a KAYOU collectible pen and make your mark on the anniversary card wall. Send some love, shout out your favorite fandom or tell KAYOU what you’re excited to see next, then stick your message alongside notes from fellow superfans.
● Snap and share the moment by tagging @KayouUs on Instagram, watch for giveaways and help create a growing tribute to the community behind KAYOU’s first year in the U.S.
LEARN TO PLAY: My Little Pony Trading Card Game (TCG)
● Step into the magic and learn to play the My Little Pony Trading Card Game with guided sessions for every skill level. First-time players can learn the basics, while experienced TCG fans can sharpen their skills and discover a new way to engage with the characters and world of Equestria. Everyone who participates will receive a My Little Pony TCG blind bag promo card featuring one of the Mane Six. Available while supplies last.
RIP & BATTLE: Challenge KAYOU’s Community Manager
● Think you have the luck of the pull? Go head-to-head with KAYOU’s community manager in a card pack battle, ripping open packs at the same time to see who reveals the rarer card. It’s fan versus expert, pack versus pack – with every reveal bringing a new chance to pull something epic and claim bragging rights.
○ Date/Time: Daily Thursday, October 8 to Sunday, October 11 | 4-5 p.m. ET
○ KAYOU card pack provided. First come, first served. Available while supplies last.
ADMIRE: The KAYOU Walls of Fandom
● Experience KAYOU’s signature artistry and craftsmanship up close inside The KAYOU Walls of Fandom. This walk-through experience takes fans on a journey through a series of immersive character walls, KAYOU card displays and product showcases that transform iconic fandoms into larger-than-life collectible experiences and unforgettable photo moments featuring Netflix’s KPop Demon Hunters, Demon Slayer, My Little Pony, Winx Club, Monster Jam and tokidoki.
SHOP: The KAYOU Official Store
● Shop a wide assortment of KAYOU collectibles in the KAYOU Official Store in partnership with local hobby destination Monmouth Sports Cards, KAYOU’s official retail partner at New York Comic Con.
With plenty of surprises still to come! More information on card giveaways and activities will be revealed ahead of the show. Follow @KayouUs on Instagram and visit kayouofficial.com for the latest New York Comic Con announcements.
About KAYOU
KAYOU is China’s No. 1 trading card company, the world’s No. 3 trading card company and one of China’s leading pan-entertainment product companies. Selected as part of the Global Unicorn Index 2025 published by Hurun Wealth, KAYOU works with a portfolio of nearly 100 licensed IPs across anime, entertainment and pop culture, while also building artist-led IPs through OYYO, an artist brand under KAYOU. By combining scale, speed, industry-leading manufacturing craftsmanship, design innovation, artist and designer resources and supply chain capabilities, KAYOU creates next-level collectible experiences that connect fans with the stories, characters and communities they love. For more information, visit kayouofficial.com and follow @kayouus on Instagram and @kayou_us on TikTok.
