LOS ANGELES, CA (October 7, 2024) – Tito Double P, an emerging force in the música Mexicana scene, is making a significant mark with the release of his highly-anticipated debut studio album INCÓMODO which dropped in August of this year, now unveiling the music video for chart-topping hit “EL LOKERON” available on all streaming platforms.
In “EL LOKERON,” Tito Double P captures the essence of a carefree, party-driven lifestyle that resonates with youthful exuberance and defiance. The lyrics depict a scene filled with vibrant imagery—smoke-filled cars and lavish displays of wealth like a shining Rolex—signifying a rejection of conventional norms in favor of a hedonistic pursuit of pleasure. The repeated refrain emphasizes that the protagonist’s wild behavior isn’t motivated by love, suggesting a deliberate choice to indulge in fleeting experiences rather than emotional attachments. This juxtaposition of carefree revelry against the backdrop of missed connections and longing for a partner hints at a deeper complexity beneath the surface of the party scene. Ultimately, the song reflects a tension between enjoyment and personal relationships, illustrating the struggle to balance excitement with genuine connection.
The music video for “EL LOKERON” visually amplifies the song’s themes of indulgence and carefree revelry. Set against the backdrop of a vibrant nighttime party, Tito Double P is portrayed as the center of attention, surrounded by beautiful women and a palpable atmosphere of celebration. The imagery of smoke swirling in the air, along with close-ups of women dancing and enjoying themselves, encapsulates the hedonistic spirit of the lyrics, where pleasure takes precedence over emotional connections. Tito’s all-black attire, complemented by his gold chain and Rolex, signifies both status and style, reinforcing his identity as a figure of allure and confidence. The video’s climactic moments, featuring shots of women blowing smoke and the camaraderie of taking shots, further emphasize the transient and exhilarating nature of the party scene. Ultimately, Tito’s smiling gaze at the camera serves as a reminder that while the wild lifestyle may be exhilarating, it also carries an undercurrent of longing and complexity, mirroring the duality present in the song itself.
Tito Double P has been making waves in the música Mexicana scene, recently performing at Festival Arre in Mexico City, making several guest appearances on Peso Pluma’s ÉXODO tour and his most recent appearance at the Patrón Cristalino Launch Event in Los Angeles, where he was joined by Becky G and Gabito Ballesteros to perform live renditions of his hit songs “El LOKERON” and “DOS DÍAS.” Tito Double P released his debut album INCÓMODO in August of this year. The album has received global recognition securing the no. 1 spot on Top Latin U.S. Albums and the no. 7 spot on Apple Music’s Top Albums U.S. list and four songs landing on Apple Music’s Top 10 Mexico chart including “EL LOKERON” (no. 4), “LINDA” ft. Neton Vega (no. 5), “PRIMO” ft. Natanael Cano (no. 7) and “DOS DÍAS” with Peso Pluma (no. 8) – making Tito the most featured artist on the list. The album also secured the second spot on both Spotify’s Top Albums Debut Global and Top Albums Debut USA charts, and made a strong entrance on multiple Billboard rankings debuting at No. 2 on Top Latin Albums, marking his first top 10 entry, No. 2 on Regional Mexican Albums as his first appearance and Top 10 recognition and No. 20 for his debut on the Billboard 200 chart. Six tracks from the album also made their debut on the Hot Latin Songs chart.
