August 15, 2022 – Tempe, Arizona– Today, The Toy Foundation announced its finalists for their Toy of the Year awards. Finalists are selected by a panel of judges who factored in the design, quality, originality, creativity, and play value of each nominated product. There are 19 different categories capturing a wide range of products for people to vote on.
McFarlane Toys was honored with a nomination in the Vehicle category, which considers Toy cars, trucks, trains, and other vehicles in all scales, including R/C vehicles but exclusive of ride-ons. The figure nominated for this award was the McFarlane Joker Dragon (shown above).
Expanding on the DC Multiverse collection, the Joker Dragon was released in spring of 2022. The figure is based on the Dark Nights: Metal character, with a McFarlane twist. This incredibly detailed figure includes a bendable tail, movable jaw, and clear base. In addition, the dragon includes a collectible art card with figure photography on the front, and a character biography on the back.
The category winners will be determined by votes from Toy Association winners, media, retailers, and consumers. The voting window closes midnight on September 2, and winners will be announced at the TOTY Awards on September 20 in Dallas, TX.
The Toy Foundation aims to be the uniting force for the collective philanthropy of the toy industry because together we can create a world where every child has the opportunity to experience the comfort, joy, and the extraordinary physical, emotional and educational benefits of play. The TOTY Awards supports the impactful philanthropic work of The Toy Foundation, including its Children’s Hospital Play Grants program to offer play in children’s hospital settings; Diversity, Equity, and Inclusion program to bring the joy of play to everyone around the world; and Toy Bank program to deliver the comfort of a toy to children around the world.
About McFarlane Toys
McFarlane Toys has received top honors in The NPD Group’s 2021 Toy Industry Performance Awards in the 2021 Super Category of Top-Selling Action Figures and Accessories for the U.S and Canada. Under McFarlane’s creative direction, McFarlane Toys action figures and toys are consistently on the “Best Seller” and “Top Toy” lists at national mass retailers. McFarlane Toys is one of America’s top action figure manufacturers, raising the bar and redefining the art of action figures. An industry leader, McFarlane Toys is one of the most respected toy manufacturers globally and a licensee of world-class brands and leading global franchises.
