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Mattel and Milestone Announce Hot Wheels Unleashed ™

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New action-packed arcade-style racing experience with iconic Hot Wheels racers and dizzying racetracks – available for pre-order now for consoles and PC

Mattel Inc. and Milestone, a leading racing game developer, today announce the arcade-style smash hit Hot Wheels Unleashed . The worldwide release of Hot Wheels Unleashed for PlayStation 5, PlayStation 4, Xbox Series X | S, Xbox One consoles, Nintendo Switch and PC is planned for September 30th. Hot Wheels fans and racing game enthusiasts can pre-order the action-packed racing game from participating dealers.

The announcement trailer can be found here: https://youtu.be/bh2bPPL781g

Players should prepare for drifts, boosts, jumps and crashes on the iconic, orange Hot Wheels tracks that await them in the numerous single player modes. Together with friends, they can also throw themselves into exciting multiplayer races, online and offline, including a split-screen mode.

” We continue to focus on getting our fans excited about our brands through computer games, ” said Andrew Chan, Head of Digital Gaming at Mattel. “ Hot Wheels is about promoting the competitive spirit and our newest title, Hot Wheels Unleashedenables exactly this – for players of all ages. Milestone’s extensive know-how in developing racing games gives us the opportunity to transform the Hot Wheels brand into a compelling console and PC gaming experience for current Hot Wheels fans and gamers who want to rediscover our cult brand . “

” Like many of the other team members working on Hot Wheels Unleashed , I’ve played with the Hot Wheels cars since I was a kid. Today I’m still a hungry Hot Wheels fan and collector, ”added Michele Caletti, Executive Producer at Milestone. “This is why we are all committed to delivering the most authentic Hot Wheels gaming experience ever to find its way into a video game. We owe that to the Hot Wheels community and the kids deep inside ourselves . ”

Hot Wheels Unleashedoffers players the opportunity to play with the cars in the same way as with the real small (PS) bullets. The gameplay convinces with adrenaline-charged races and a huge selection of sparkling Hot Wheels vehicles, with different attributes and rarity levels, which players can still embellish with skins. The breathtaking routes are set up in everyday surroundings and come with special route pieces and interactive objects. The revolutionary track editor is a very special feature with which players can create their own unique and changeable routes and share them with the community.

The small Hot Wheels cars were recently named the world’s best-selling toy in 2020 by the NDP Group. * Fans all over the world are enjoying the popular brand, which debuted in 1968, with toys, consumer goods and videos on YouTube as well as virtual and real events.

Mattel and Milestone release different versions of Hot Wheels Unleashed around the world More information and details for pre-orders are available at www.hotwheelsunleashed.com . Hot Wheels friends can use #HotWheelsUnleashed to chat with fans on Facebook , Instagram , YouTube and Twitter .

*Source: The NPD Group / Retail Tracking Service, US Dollar Sales, January-December 2020

About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945,
About Milestone
Founded in Milan in 1996, Milestone Srl is one of the leading and longest established racing game developers in the world. The 200+ people team is responsible for hit series like MotoGP ™, MXGP and Monster Energy Supercross – The Official Videogame, as well as own IPs Ride and Gravel. For more information please visit   www.milestone.it
About Koch Media
The Koch Media Group is a global developer, publisher and distributor of video games, VR games, gaming hardware and merchandise.

The group’s publishing activities, marketing and distribution extend throughout Europe, America, Australia and Asia. Koch Media has more than 25 years of experience in the digital media business and has risen to become a leading global publishing partner. The Koch Media Group runs a multi-label strategy with fully owned publishing units such as Deep Silver, Milestone, Vertigo Games and Ravenscourt which publish games for consoles, PC and VR platforms across all physical and digital channels.

Additionally, as global publishing partner Koch Media has formed long-term multi-national publishing collaborations with numerous game publishers including Bethesda, Capcom, Codemasters, Konami, Koei Tecmo, Sega, Square Enix, Warner Bros and many others. With its parent company in Höfen, Austria, and the Publishing HQ in Munich, Germany, Koch Media owns local publishing companies in Germany, UK, France, Spain, Italy, Sweden, the Netherlands, Austria, Switzerland, Poland, Australia, the United States as well as Japan and Hong Kong.

The Koch Media Group owns ten game development studios: Deep Silver Volition (Champaign, IL / USA), Deep Silver Dambuster Studios (Nottingham / UK), Deep Silver Fishlabs (Hamburg / Germany), Warhorse Studios (Prague / Czech Republic), Milestone (Milan / Italy), Voxler (Paris / France), Vertigo Games (Rotterdam / The Netherlands) and Flying Wild Hog (Warsaw, Rzeszów, Cracow / Poland). Additionally, the Koch Media Group collaborates with numerous independent development studios around the world.  

Part of the Koch Media Group is also Koch Films, a European independent film distributor with business primarily in Germany, Switzerland, Austria and Italy as a cinema, TV, online and Home Entertainment distributor. The Koch Media Group also owns Gaya Entertainment, a leading video game merchandise company in Munich, Germany, and the Quality Assurance Facility in Olomouc, Czech Republic.

Koch Media is an Embracer Group company.

Vic

Editor / Writer / Producer For Drop the Spotlight