WarnerMedia House Hosts DC Fan Activation March 11 – March 13
CreateMe Space Hosts a First-Of-Its-Kind Bespoke Product Creation Featuring DC Super Heroes on March 12
Join DC and Warner Bros. Consumer Products at the SXSW WarnerMedia House, 315 Lavaca St., from March 11th to March 13th for an interactive gallery and fan activation celebrating DC storytelling from comics to film, TV, publishing, games, consumer products, and more. The activation will be open 10:00am Central to 8:00pm Central Friday through Sunday.
The space will highlight DC’s iconic characters and showcase authentic film and TV costumes and props, including the Batsuit from this year’s blockbuster film THE BATMAN, and costumes and props from the hit HBO Max Original series PEACEMAKER, as well exclusive DC product reveals from Puma and Carhartt, and rarely shown highlights from DC’s archive. There will be multiple giveaways every day, first-come first-served, including collectibles like DC Funko Pops, comic books, and LEGO®.
The activation will also introduce fans to DC Hybrid Trading Cards by Hro, a new platform that combines the physical and digital world and allows fans to unlock the DC Multiverse and collect, trade, and buy the first ever DC-based hybrid NFT trading cards featuring their favorite DC Super Heroes and Super-Villains. Hro will give fans the opportunity to own a physical trading card with an NFT component, bringing blockchain technology together with physical in-store presence for the first time.
The ground floor of the WarnerMedia house is open to the public with lots of photo and social opportunities to get fans excited about everything DC in 2022. Fans will also be invited to the “Bat Cave” in the garage to check out the Batmobile from Matt Reeves’ THE BATMAN.
On Friday at 2:30 pm Central in the WarnerMedia House, Warner Bros. Animation (WBA) will be hosting an adult animation panel with creative executives from WBA and HBO Max, alongside producers from HARLEY QUINN. They’ll be talking about bringing beloved and familiar characters, including the Clown Princess of Crime, to the screen, as well as the storytelling possibilities that can be unlocked when you have the creative freedom to stretch iconic characters beyond a family-friendly tone.
Austin area fans can also head over to the CreateMe Space at 318 E. 5th St. on Saturday, March 12th, from 11:00am Central to 7:00pm Central (21+), to customize gear with DC’s fan-favorite characters like Batman, Wonder Woman, Superman, The Flash, Aquaman, Cyborg, and Green Lantern. CreateMe is debuting its experiential retail customization technology in SXSW, which powers product co-creation through embellishment, embroidery, vintage upcycling, and more, allowing fans to show off their favorite characters exactly how they want.
The CreateMe Space will feature four kiosks that will allow fans to create custom designs on select items from water bottles to hats and more. Fans can also explore the lounge, a photo booth and stick around for happy hour with live music.
About DC
DC is one of the largest English-language publishers of comics and graphic novels in the world and home to some of the most iconic and recognizable characters ever created. As a creative unit of WarnerMedia, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, and the DC UNIVERSE INFINITE digital subscription service and community engagement portal. For more information visit dccomics.com and dcuniverseinfinite.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, part of WarnerMedia Global Brands and Experiences, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
About Warner Bros. Animation
Warner Bros. Animation (WBA) is one of the leading producers of animation in the entertainment industry, producing and developing projects for multiple platforms, both domestically and internationally. WBA’s current series include Animaniacs for Hulu, Green Eggs and Ham and Wings of Fire for Netflix, Batman: Caped Crusader, Batwheels, Bugs Bunny Builders, Gremlins: Secrets of the Mogwai, Harley Quinn, Jellystone!, Little Ellen, Looney Tunes Cartoons, My Adventures with Superman, Tiny Toons Looniversity, Tom and Jerry Time, Tom and Jerry in New York, Velma and Young Justice for HBO Max, DC Super Hero Girls and Teen Titans Go! for Cartoon Network, Dorothy and the Wizard of Oz, Scooby-Doo! and Guess Who?, The Tom and Jerry Show and Yabba-Dabba Dinosaurs! for Boomerang. WBA is also in production on a series of animated longform movie specials for ACME Night, WarnerMedia Kids & Family’s family programming block on Cartoon Network and HBO Max. Programs include Did I Do that to the Holidays? A Steve Urkel Story, Merry Little Batman and an Untitled Looney Tunes Cartoons movie. The studio is currently in production with New Line Cinema on the upcoming original anime feature film, The Lord of the Rings: The War of the Rohirrim. WBA’s full-length theatrical film, Teen Titans GO! to the Movies, was released in summer 2018. As home to the iconic animated characters from the DC, Hanna-Barbera, MGM and Looney Tunes libraries, WBA also produces highly successful animated films — including the DC Universe Movies — for DVD, Blu-ray® and digital media. One of the most-honored animation studios in history, WBA has won six Academy Awards®, 40 Emmy® Awards, the George Foster Peabody Award, a BAFTA Children’s Award, an Environmental Media Award, a Parents’ Choice Award, the HUMANITAS Prize, two Prism Awards and 21 Annie Awards (honoring excellence in animation).
