AUSTIN, Texas, March 4, 2025 /PRNewswire/ — Improvado, a leader in AI-powered marketing analytics and insights, is returning to South by Southwest® (SXSW®) Conference & Festivals as the Official Marketing Analytics Partner. Improvado will showcase its latest AI-driven solutions designed to help enterprise brands and agencies automate marketing reporting and maximize ROAS via AI-driven insights.
As part of this collaboration, Improvado will provide SXSW and leading consumer brands with advanced marketing analytics capabilities, enabling automated campaign performance monitoring, compliance tracking, and real-time alerting. By seamlessly integrating disparate marketing data sources into a unified analytics framework, Improvado empowers marketing teams to optimize spend, measure attribution, and ensure compliance with best industry practices.
“We’re excited to extend our partnership with SXSW and introduce the next wave of AI-powered innovations tailored for modern marketing teams,” said Daniel Kravtsov, Co-Founder & CEO at Improvado. “This year, we’re doubling down on digital transformation frameworks, helping brands achieve greater visibility, control, and agility in managing their marketing campaigns at scale.”
“Maximizing ROAS has never been more complex with the growing number of ad platforms, MarTech tools, and fragmented marketing data. Advertisers need a seamless way to integrate, harmonize, and act on their data. That’s why SXSW is excited to continue our partnership with Improvado as our Official Marketing Analytics Partner. Improvado’s AI-driven approach to marketing analytics, real-time performance monitoring, and compliance tracking empowers us with deeper insights, greater control, and ultimately, stronger campaign results.” SXSW is excited to continue working with Improvado as our Official Marketing Analytics Partner.” said Bryan Culver, Senior Director of Marketing at SXSW. “In a landscape where marketing data complexity continues to grow, we need solutions that unify, analyze, and automate insights efficiently. Improvado’s customized service and detailed dashboard solutions makes them the ideal partner for a business as unique as SXSW.”
As an Official Partner, Improvado will exhibit at the SXSW Creative Industries Expo at Booth #715, where attendees can explore its latest AI-powered marketing analytics innovations. Live demos will showcase how Improvado automates data workflows, enhances compliance monitoring, and enables marketing leaders to automate in-depth insights with AI Agents.
For more details about Improvado’s presence at SXSW 2025, visit improvado.io/all-events/sxsw-2025.
About Improvado
Improvado is an AI-powered marketing analytics and intelligence platform designed for marketing and analytics teams to unlock the power of data to drive impactful business decisions. Improvado provides an end-to-end and customized analytics solution for medium to large enterprises, and agencies. Its platform integrates, simplifies, governs and attributes complex revenue data across 500+ sources, offering a unified, clear view of marketing ROI and performance. For more information, please visit www.improvado.io.
About SXSW
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film and television, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film and television screenings, exhibitions, and a variety of professional development and networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and individuals come together. SXSW 2025 will take place March 7–15 in Austin. Learn more at sxsw.com. To register for the event, please visit sxsw.com/attend.
