Garena Releases First Details of KSHMR and Free Fire Partnership

Singapore and San Francisco: OCTOBER 16, 2020 – Garena today revealed the first details of its Free Fiire partnership with music producer and DJ Niles Hollowell-Dhar – who is better known by his stage name KSHMR. The partnership unites the world’s most popular battle royale mobile game with one of the world’s most famous DJs and continues Garena’s rollout of exciting new content for players.
New in-game Character K, modelled and inspired by KSHMR
Modelled on Spinnin’ Records pioneering DJ/Producer, KSHMR’s in-game Free Fire character, K, will be available to players from tomorrow, 16 October 2020 (Friday). K has a passive skill that will see his maximum EP increased to 250, and a special active skill that has 2 modes:
  • Psych Professor: EP to HP conversion rate increased by 500% for allies and self within a 6 meters radius.
  • Jiujitsu Master: Regenerates 2 EP every 2-3 seconds, up to 100-150 EP. The skill has a cooldown of 20 seconds, before forms can be swapped.
‘One More Round (Free Fire Booyah Day Theme Song)’ by KSHMR and Jeremy Oceans
The song KSHMR wrote for Free Fire’s BOOYAH! Day is now live! ‘One More Round (Free Fire Booyah Day Theme Song)’, presented by both Jeremy Oceans and KSHMR himself, plays heavily on DJ KSHMR’s signature vocal-driven production style, and delivers the same energy as users get from playing Free Fire.
Personifying courage and bravery ‘One More Round (Free Fire Booyah Day Theme Song)’ sets the tone with epic building guitar chords that burst into blazing beats and drops. Adding an air of mystery, a building drumline results in a brazen, up-tempo record.
‘One More Round (Free Fire Booyah Day Theme Song)’ talks about the camaraderie between friends, how they will be there for one another and come together. Akin to players in Free Fire, they are also always up for One More Round, whatever life throws at them, even after the lights go down. Stay tuned, as the official music video will be released next week.
There will also be an accompanying music video to look forward to – more details on that will be shared again so stay tuned to Free Fire’s Facebook. page for the latest updates. In the meantime, the ‘One More Round (Free Fire Booyah Day Theme Song)’ can be enjoyed here!
The partnership unites the world’s most popular battle royale mobile game with one of the world’s most famous DJs and continues Garena’s rollout of exciting new content for players. Free Fire is one of the most popular battle royale titles globally, having ranked as the world’s most downloaded mobile game in 2019. Free Fire has seen success in creating captivating content that engages users globally. Garena recently announced a new record high in terms of peak daily active users of more than 100 million.
Free Fire can be downloaded for free on both the Apple iOS App and Google Play store.
About Warner Music Group
At the core of Warner Music Group’s Recorded Music division are four of the most iconic companies in history: Atlantic, Elektra, Parlophone, and Warner. They are joined by renowned labels such as Asylum, Big Beat, Canvasback, East West, Erato, FFRR, Fueled by Ramen, Nonesuch, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Classics, and Warner Music Nashville.
About Spinnin’ Records
With dance music evolving from a niche phenomenon to the world’s most dominant music genre, Spinnin’ Records has followed a similar trail. Hosting several sublabels (including Tiësto’s Musical Freedom and Oliver Heldens’ Heldeep Records) and releasing multiple singles every week, Spinnin’ Records has helped kickstart and extend the careers of many DJs, among them world famous artists.
The label’s online dominance is striking with a social following of 27.6M on Youtube, 3.3M on Instagram and 6.4M on Facebook. Beside this, Spinnin’ Records is serving a mass audience on various streaming platforms, including Spotify, where it attends to millions of
listeners through several playlists and releases, while its weekly radio show Spinnin’ Sessions is broadcasted all over the world on various partner radio stations, reaching over 30 million listeners every week.
About Garena
Garena is the leading game developer and publisher in Southeast Asia, Taiwan, and Latin America, and has expanded into other fast-growing markets globally.
For more information on Garena, please visit https://www.garena.com. To find out the very latest on Free Fire, do head down to https://www.facebook.com/freefireEN.