Bristol, PA – (January 21, 2025) – Super Impulse, leader in the miniature toy space, is unveiling an exciting lineup of innovative collectibles at New York Toy Fair (NYTF) with toys that blend nostalgia, creativity, and fun. From wearable pets to pint-sized games, and pop culture icons reimagined, there’s something for every collector, fan, and family to love. Attendees are encouraged to visit booth 1935 to discover the must-see revival of Twisty Petz, and iconic new additions to flagship brands like World’s Smallest and Poptaters™.
“Now more than ever, we’ve expanded beyond our traditional focus on adult collectors to embrace a new generation of enthusiasts,” said Alan Dorfman, President of Super Impulse. “While we continue to grow our nostalgia-driven lineup with iconic licenses like Furby, Gumby, and the beloved Peanuts family, we’re also making bold moves to prioritize current trends—like the exciting revival of Twisty Petz. This blend of timeless classics and trendy innovations showcases our commitment to delivering something for every collector.”
Super Impulse is best-known for its innovative approach to toymaking, prioritizing function as it redevelops the world’s most recognizable brands as working miniatures. While the brand has developed an extensive catalogue of nostalgic licenses under its World’s Smallest brand, Super Impulse is keenly aware of current trends as well.
Twisty Petz takes center stage at Super Impulse’s NYTF presence as the ultimate must-have accessory for young trendsetters. These adorable animal figures transform into wearable friendship bracelets with a simple twist, allowing kids to wear, share, and express their unique style. Combining play and fashion in one delightful package, Twisty Petz hits multiple trends, including beaded jewelry, charm accessories, and pet toys. With a wide variety of designs to collect, Twisty Petz inspires creativity, self-expression, and meaningful connections through the fun of wearing and sharing.
The World’s Smallest collection continues to delight fans with meticulously crafted miniatures of beloved characters, games, and activities, offering big fun in small packages. For game enthusiasts, the World’s Smallest Games collection is leveling up with pint-sized versions of beloved classics like Perfection, Bop It Extreme, Exploding Kittens, and Throw Throw Burrito. These perfectly scaled-down games deliver big fun in a compact form, making them perfect for collectors and players of all ages.
Other highlights include the World’s Smallest Evel Knievel Stunt Cycle, perfect for daredevil fans, and the debut of World’s Smallest Plush, featuring nostalgic favorites like Care Bears, Peppa Pig, Godzilla, My Little Pony, Gumby, and Peanuts favorites – Snoopy and Woodstock. Plus – look out for plushy working miniatures like Furby and Tickle Me Elmo. Fans of these new additions can also add NEW World’s Smallest Stretchies licenses to their collections. Perfect for a satisfying tactile experience, squeeze or stretch characters like Care Bears, Godzilla, Gumby and Snoopy to your heart’s content.
Expanding its creative offerings, the World’s Smallest You Create collection introduces miniature art kits like Scratch Art, Stamp Art, and Watercolor. Each set is fully functional, perfect for crafting on the go, and captures the joy of creating in a small but mighty way.
Pop culture takes center stage with the latest additions to the Poptaters collection. Fan-favorite characters like Godzilla, and Masters of the Universe (MOTU) He-Man, and Skeletor join an already impressive lineup of pop culture icons, each offering a playful, customizable twist on the classic Potato Head. Fans of these spud-tacular mashups can look out for Poptaters Tots—the newest, pint-sized addition to the lineup! These approximately 1.75″ tots fit in the palm of your hand and feature full Potato Head functionality with interchangeable parts. Whether you’re collecting the full-sized icons or the tiny tots, Poptaters bring endless fun and humor to every collection!
Super Impulse continues to push the boundaries of fun and innovation, creating products that resonate with collectors, kids, and the young at heart. To discover the full range of exciting new launches, visit the brand at the New York Toy Fair at the Jacob K. Javits Convention Center from March 1, 2025 to March 4, 2025 at booth 1935.
About Super Impulse:
Founded in 2014, Super Impulse is committed to toy innovation, novelty items and accessories for kids and the young at heart. Super Impulse’s globally recognized World’s Smallest collection has expanded with a multitude of licensing partnerships. Selling hundreds of millions of units across the product line and continues to add to its offering and licenses with the world’s most iconic toys. Super Impulse has the latest in classic retro and trend-forward toys with “a little something” for everyone!
