[Wednesday, June 12th] Los Angeles, CA. — Focus Features and international gaming firm, Umi Games, announced today a new cross-platform video game inspired by the studio’s soon-to-be-released film The Bikeriders, a true insider’s account of a 1960s Midwestern biker club, directed by Jeff Nichols.
The team-up creates a movie-inspired gaming experience for the free-to-play, box fight, cross-platform game, Fortnite. With the film’s release on June 21, the game partnership promotes the rough and tumble ways of the film’s lead characters, played by Jodie Comer, Austin Butler, and Tom Hardy.
The box fight style game is a 2v2 brawler, where characters inspired by the film’s Vandals motorcycle club fight for supremacy on the streets of Chicago in the 1960s and 70s. With an in-world biker bar, as well as surrounding neighborhood, based on the film’s sets, the world of The Bikeriders accurately expands into the Fortnite universe. The battle royale is free for all users by clicking the magnifying glass at the top of the game. Afterwards, users should search the island code “3327-7711-0118” into Fortnite and click on the “The Bikeriders Box Fight” thumbnail that comes up.*
Los Angeles-based marketing agency, BOND, pitched Focus Features on creating the gaming experience and has been working with Umi Games to design and build “The Bikeriders Box Fight” for the past few weeks.
The Bikeriders will be in theaters exclusively starting on June 21. The film follows the rise and fall of a midwestern motorcycle club in the 1960’s and features a star studded cast including Jodie Comer, Austin Butler, Tom Hardy, Michael Shannon, and Norman Reedus. Get your tickets now: www.bikeridersmovie.com
*This is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.
ABOUT FOCUS FEATURES
Focus Features upcoming slate includes THE BIKERIDERS from director Jeff Nichols, the animated biopic PIECE BY PIECE from Morgan Neville about the life of multifaceted global superstar Pharrell Williams told through the lens of LEGO bricks, Robert Eggers’ reimagining of NOSFERATU, Edward Berger’s thriller CONCLAVE, Sundance-Award winner DÌDI (弟弟)’ from Sean Wang, Steven Soderbergh’s upcoming crime-thriller BLACK BAG starring Cate Blanchett and Michael Fassbender, the highly anticipated third installment of the beloved DOWNTON ABBEY film franchise and Yorgos Lanthimos’s next feature BUGONIA, among many others.
For more information please visit www.focusfeatures.com
ABOUT UMI GAMES
Umi Games, part of the global creator company Whalar Group, is a groundbreaking gaming studio that connects brands and gaming creators to build immersive experiences within Fortnite. By working with the most influential, endemic gaming talent and one of the world’s most popular platforms, we develop and promote brand stories that cross the virtual and physical realms. From translating campaign strategies for Fortnite to developing game ideas and aligning them with your objectives, our team handles it all. With a mission to liberate the creative voice, Umi Games is your end-to-end partner in the rapidly growing gaming sector. For more information, visit: https://umigames.com.
