PARIS, FRANCE – September 16, 2024 – Gameloft, a leader in the creation and publishing of games, today announced an extraordinary partnership between its hit medieval strategy game March of Empires and Fabergé, the iconic high-end jewelry brand. For the first time, Fabergé enters the gaming world through a unique integration, blending luxury craftsmanship with the immersive world of strategy and conquest in March of Empires. This collaboration will introduce six exclusive in-game Fabergé Eggs, combining Fabergé’s timeless artistry with the game’s medieval lore.
This partnership marks a significant milestone for Fabergé and March of Empires. As Fabergé makes its first foray into the gaming industry, the collaboration offers the luxury Maison a new platform to engage with a broader, digital-savvy audience. Simultaneously, March of Empires elevates its brand, connecting with luxury enthusiasts and offering players a prestigious in-game experience.
“Being able to offer the unique artistry of Fabergé in March of Empires is an exciting and new opportunity for us,” said Antony Lindsay, Fabergé CEO. “This partnership allows us to merge our history and craftsmanship with the dynamic world of gaming, creating a luxury experience that Fabergé fans and gamers are sure to appreciate.”
March of Empires players will now have the opportunity to acquire six exclusive Fabergé Eggs, each meticulously crafted by the game’s artists. Inspired by Fabergé’s iconic designs and integrated with the game’s medieval themes, these eggs are stunning works of art and provide players with strategic advantages. Players who possess these unique items will benefit from enhanced combat strategies, more robust units, and improved gameplay interactions—adding an element of prestige and power to their empires.
“Partnering with Fabergé allows us to bring a new level of sophistication to March of Empires,” said Svetozara Davidkova, March of Empires Marketing Manager at Gameloft. “This collaboration not only adds depth to the game but also brings players closer to the world of luxury and history, and we’re thrilled to offer this one-of-a-kind experience to our community.”
The collaboration celebrates the shared values of both brands: Fabergé’s renowned attention to detail and artistry and March of Empires’ commitment to immersive, historically inspired world-building. The Fabergé Eggs introduced in-game will embody the artistry and craftsmanship the jewelry Maison is famous for while, aligning with the medieval aesthetic players have come to love.
About Fabergé:
Fabergé, the world’s most iconic artist jeweler, creates extraordinary jewelry, watches, objet d’art, and bespoke commissions for a discerning international clientele. Founded in 1842, Fabergé has been one of the most revered names in jewelry ever since Peter Carl Fabergé created the 50 ingenious Imperial Easter Eggs for the Romanov family between 1885 and 1916.
Today, Fabergé celebrates ‘A Life in Colour,’ taking inspiration from its storied past to create original pieces that capture the Maison’s past, present, and future. By painting with the world’s finest coloured gemstones, Fabergé explores the art of colour through creations designed to become future heirlooms. Celebrating the concept of the artist jeweler in today’s world of luxury, Fabergé traces its legacy of excellence in creativity, design, and craftsmanship to bring about a new era of enchanting and enduring personal possessions and gifts, designed to be worn and treasured by contemporary connoisseurs. Current collections are available online at Faberge.com, in-store at Fabergé boutiques in Dubai and Macau, via ‘By Appointment’ services in the UK and USA, and over 130 points of sale globally via authorised retailers. Discover more at faberge.com.
About Gameloft
Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,400 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
