STOCKHOLM, April 28, 2021 — Modern Times Group MTG AB’s (“MTG”) (publ) ESL Gaming has today announced the renewal of its long-standing partnership with Intel® in what is the biggest brand partnership deal in esports history to date.
The extension will see continued delivery of technology solutions that will power all of ESL Gaming’s pro-level tournaments and events. It will also break new ground for Intel and ESL, with the partnership now expanding to include DreamHack Open and DreamHack Festivals for the first time.
“We’re very pleased and proud to announce this show of faith and renewed comittment to esports from Intel, our largest and longest running sponsor of esports. We look forward to working together for the continued development and delivery of world-class esports entertainment, whether delivered all digital as today, in a hybrid form or in time once more with live with audiences cheering in arenas worldwide,” says Maria Redin, Group President and CEO of MTG.
Reflecting both parties’ commitment to bring top-level esports to the fans, all non-league ESL Pro Tour circuit CS:GO tournaments will now be unified under the legendary Intel® Extreme Masters brand, including ESL One Cologne which is now transitioning to Intel® Extreme Masters Cologne (IEM Cologne). For more information including ESL Gaming’s full press release on the renewal of its agreement with Intel®.