STOCKHOLM — DreamHack, the premier gaming and digital lifestyle festival, today announced its agreement with American telecom company AT&T, who will take on a key role in DreamHack’s North American events, including the recent CORSAIR DreamHack Masters Dallas in June and the upcoming DreamHack Atlanta in November.

The new relationship began in May 2019  with AT&T being a main partner for CORSAIR DreamHack Masters Dallas — DreamHack’s premier Counter-Strike: Global Offensive tournament, which featured 16 of the top teams in the world. The Masters champion in Dallas was the North American squad of Team Liquid.

AT&T will be a key part of DreamHack Atlanta, which will take place November 15-17 at the Georgia World Congress Center in Atlanta, GA.  As a festival sponsor,  AT&T will play an important role supporting all aspects of the weekend  as DreamHack returns to Atlanta for the third consecutive year.

“AT&T is a global leader in telecommunications that is part of more than 100 million customers’ lives in the United States. To have them be a part of DreamHack’s growth is an opportunity  we are tremendously proud of,” said DreamHack Co-CEO Marcus Lindmark. “Everyone is looking forward to this new collaboration — there is so much happening in the esports and digital entertainment industry, and we look forward to growing in this space with AT&T at our side.”

In addition to being a festival supporter, AT&T will also be a head sponsor of all DreamHack esports tournaments at DreamHack Atlanta, including the DreamHack Open and DreamHack Fighting Game Championships. They will also give the public a chance to win free passes for the weekend through various competitions and giveaways. On-site at the Georgia World Congress Center, AT&T will have their own booth in the expo and offer AT&T customers access to the “Best seats in the house”.

“We are thrilled to be part of these DreamHack events and can’t wait to give our customers special access to DreamHack Atlanta ,” said Shiz Suzuki, assistant vice president of Sponsorships & Experiential Marketing, AT&T Communications .  “Our wireless and AT&T Fiber-powered high-speed internet services can help any  gamer perform at their best   and now we get to be even more a part of the community through this premiere gaming lifestyle festival as we continue bringing fans close to the sport the love.”
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DreamHack is all about entertainment for the digital generation. Founded in 1994 as a BYOC LAN party, DreamHack grew over 20 years to a global phenomenon as the digital festival for today’s youth, hosted throughout Europe and North America. DreamHack festivals feature multiple esports competitions, live

music, exhibitions, creative competitions, LAN party, cosplay and much more. DreamHack helped pioneer esports and continues to be one of the largest global producers of esports content. Millions of viewers tune in from all over the world to watch DreamHack broadcasts every year. DreamHack events welcomed over 310,000 visitors in 2018.

More information is available at dreamhack.com. DreamHack is part of leading international digital entertainment group MTG. More information at mtg.com.

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