Dead by Daylight is Scourged by Rage and Anger as Sadako Crawls Out of the Well Today

Montréal, Canada—March 8, 2022— With otherworldly power and a fearsome temper, Sadako was left to perish and rot in a watery grave. But time has come for revenge, and Survivors shall suffer her curse and perish with fear. Available today, Dead by Daylight’s latest Chapter, Sadako Rising, is inspired by Kōji Suzuki’s novel RINGU and the original film adaptation. Creating unparalleled excitement among fans in Japan and around the world, the new opus gives players new characters, new gameplay mechanics and forces them to revisit their gameplay strategies.

Deluge of Fear: With Great Fury Comes Great Power
Sadako’s gameplay provides Killer mains a totally new approach to sacrificing their victims, and forces Survivors to completely rethink the way they escape their assailant. The new Killer begins each trial undetectable and invisible. When near a Survivor her presence is intermittently revealed. To attack, Sadako can manifest at will or take material form by projecting through one of the many TVs throughout the map. Upon doing so, Sadako teleports to the TV’s location and emerges, increasing the Condemned progress of any nearby Survivor. When a Survivor reaches a full Condemned meter, they can be instantly killed when downed.

“New Killers joining the Fog must be fun to play, and fun to play against. In that sense, I think we really went above and beyond with Sadako Rising. Whether playing as Sadako or as Yoichi, fans will have to beware of new tactics and new techniques that will change the way they attack or escape”, shares Dave Richard, Creative Director, Dead by Daylight.

“At last, the day has come for us to send Sadako to the Fog! She’s a tragic horror queen and Yoichi is now an adult and a Survivor. The Dead by Daylight team has done a great job of continuing Yoichi’s story, and I feel that the years that have passed since their original creation were meant to bring us to this day. The seven-day setting, Sadako’s iconic TV, and the VHS integration fit together in a way that only Dead by Daylight could make happen. This collaboration is by no doubt a new beginning for the RINGU/Sadako series too. I’m sure that the whole world will tremble again at the sight of the newly announced Ultra Rare Outfit for Sadako. I really hope that fans will all survive. My deepest gratitude goes to the whole Dead by Daylight team for this collaboration!” shared Reiko Imayasu, Producer, KADOKAWA.

The Sadako Rising Collection
Along with the new Chapter comes the Sadako Rising Collection, a series of new cosmetics that players can get their hands on via the in-game store. Available for 1,485 Auric Cells, the Rotten Remains Ultra Rare Outfit for Sadako presents the Killer in an advanced stage of decay as she digs her nails into the muddy ground inside the well and slowly crawls toward the cobbled wall. Yoichi’s Research Trip Very Rare Outfit can be purchased for 1,080 Auric Cells and features sports shorts, a yellow beanie and a windbreaker, that he wore when he sailed the high seas off the coast of Southern Japan in search of answers.

Sadako Rising is currently available on Steam, PS5, PS4, Xbox One, Xbox Series X|S, Epic Games Store, Windows Store, Nintendo Switch and Stadia.


About Dead by Daylight™
Created by Behaviour Interactive, Dead by Daylight is a multiplayer action horror game of hide and seek, set in a dark fantasy and drawing from all corners of horror, where each match is a different experience. Dead by Daylight boasts more than 48 million players both globally and across all platforms. On any given day, up to 2 million players step into the Fog, whether on PC, console, or mobile. Since its release in 2016, the game has become a place where cult classic horror survives and thrives, having welcomed legends from TV, movies, and video games. For more information, please visit deadbydaylight.com.


About Behaviour™ Interactive    

Behaviour Interactive was founded in 1992 and is Canada’s largest independent game developer and publisher. Celebrating its 30th year, and with more than 900 full-time employeesthe studio has enjoyed immense success with its original IPDead by Daylightwhich now has more than 48 million players around the world and across all platforms. Behaviour holds co-developer credits for some of the gaming industry’s largest titles (such as Assassin’s CreedGears 5 and Tony Hawk Pro Skater 1 & 2) and developed an unparalleled, award-winning culture within the gaming industry. Winner of Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards and listed one of the Best Places To Work – Canadaby GamesIndustry.biz in 2021, Behaviour is a leading development studio, cultivating career growth and talent development within the gaming industry. Behaviour counts among its partners some of the world’s most renowned brands, including Microsoft, Nintendo, Sony, and many more. For more information, visit: bhvr.com.


About Kadokawa Corporation

Kadokawa Corporation develops a broad range of businesses as a comprehensive entertainment company, including publishing, video, game, Web service, education, MD and business for inbound customers. The company also advances digital transformation, including Activity Based Working (ABW), and a global media mix strategy, which focuses on steadily creating intellectual property (IP) and expanding overseas.

© 2015-2022 BEHAVIOUR, DEAD BY DAYLIGHT and other related trademarks and logos belong to Behaviour Interactive Inc. All rights reserved.

© 2022 Koji Suzuki © KADOKAWA © RINGU/SPIRAL Production Group. All Rights Reserved.