The coffee duo synonymous for delivering iconic coffee creations for the official private labels of legendary heavy metal artists like Cannibal Corpse, has ventured into brewed darkness with the streaming institution of the horror genre that is SHUDDER, and into the mouths of millions of horror fans around the world. This collaborative conjuring has been in production since spring and premiering just in time for the season of the witch. The official SHUDDER coffee really pushes the possibilities of an immersive fan experience by channeling all of the senses, a signature trademark Coterie Coffee Co. & Concept Cafes have brought to the coffee game.
SHUDDER’s coffee is both revolutionary and evolutionary in every way, with interactive packaging that looks past conventional coffee packaging and really sets the stage for the fan to watch their own horror tale unfold. There are no tricks or gimmicks afforded here either, just masterful roasting and packaging artistry that brings home that cinematic experience right into your living room, but be careful what you wish for…
Char Blanchard, the brains behind the beans explains, “Horror is our favorite movie genre and we have been fans of SHUDDER since the inception of the service. We wanted to create a coffee drinking experience that speaks to horror fans that’s why packaging is so detailed and the coffee itself gives chocolate candy bar vibes. It’s the perfect pairing for a horror movie night!”
Sourcing the perfect beans to blend, and developing a special roast signature to SHUDDER and appeasing the hordes of horror fans everywhere was no easy feat, especially in keeping the blend natural without any artificial flavoring whatsoever. There’s definitely a discernable difference when high-grade beans and roasting science come together in a perfect formulation. The same holds true with the packaging, there’s an art to pulling it altogether to make it work.
“As you can probably tell, we are very sensory-driven people, for better or for worse. LOL But we’re also very experientially influenced when we deep dive into these concepts. Just like digging through an artist’s complete discography for inspiration, for a concept we might be working on; it’s really been the same process with SHUDDER, as in a lotta horror movies and series to digest,” Concept Cafes founder Mike Tonsetic chimes in. “Of course there’s obvious horror nods ode here in SHUDDER’s packaging, but also thematically correlates with our lifelines so to speak. But it’s not about us, we just wanted to share a little bit of us so the fans can really share their own wicked tale with SHUDDER. What do we get out of it? Hey, if the coffee helps fuel someone’s creativity to share their own version like on the socials, then we just get to sit back and enjoy while we sip on a cup of devilishly good coffee!”
SHUDDER’s official coffee will be available immediately for preorder via www.conceptcafes.com and will start shipping the first couple of weeks of September on first order – first ship basis, and just in plenty of time for the Halloween season. SHUDDER coffee also makes for the perfect addition to any horror fan’s collection, as well as perfect gift for any horror fan. The coffee comes either whole bean or ground with three different grind preferences. This coffee is also very versatile for drip, pour-over, French press, cold brew, and even espresso. This coffee is also available for shipping worldwide (additional customs and duties may apply to international shipping depending on destination country). So, what are you waiting for? Turn on the coffee pot, turn off the lights, and tune in to SHUDDER for a frighteningly delicious experience!”
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*Strictly Hard Bean (SHB) specifies the altitude at which the coffee was grown. A coffee must be grown at 1,200 meters above sea level or higher to be considered SHB. The higher altitude and lower temperatures mean that the coffee fruit matures more slowly, creating a denser bean.
About CONCEPT CAFES:
Everybody remembers that first opening riff, that mid-song breakdown, that blast beat crescendo that turned them on, and tuned them into Metal forever. With our artist partners like Cannibal Corpse, Max & Iggor Cavalera, and Ministry; we’re trying to recapture that moment of Metal possession for the fans by immersing them into a Metal coffee obsession like no other. As lifelong fans ourselves, we’re constantly seeking out the most epic Metal experiences; whether it’s records, live shows, merch, etc., so if we can maybe someday say we we’re a small part of that collective fan experience, then we’ve done our job. It’s also super important for us to illuminate the fact that these are the artists’ coffee stories, not our own, we’re just the chaotic-evil little elves that help them conjure their visions and forge them into reality for the fans.
We’re not here to snobbishly push conventional coffee culture upon Metalheads either, nor we will we ever try to flip a quick gimmick on our Metal brothers & sisters to make a quick buck. We’re humbled literally everyday with this responsibility, and the opportunity to work with Metal legends. This is why we are constantly pushing the boundaries and possibilities, because foremost we believe there is no other comparison to the dedicated devotion metalheads have in keeping Metal music alive and stronger than ever! Metal deserves the absolute best when it comes to coffee!
Reality is coffee culture has become basic cookie-cutter over the past couple of decades; so safe and just a shell of itself which once fueled artists and their music across several generations. We want to revive that creative fire, and as far as playing it safe…it’s metal, motorcycles, & horror…what did you expect?!
