TOKYO, Japan, July 9, 2026 ― Bushiroad Inc. (Head Office: Nakano, Tokyo; President and CEO: Takaaki Kidani; Securities Code: 7803) announced the establishment of two new international group companies as part of its strategy for long-term financial growth.

The above includes the release of the “Palworld OFFICIAL CARD GAME” in three languages simultaneously (Japanese, English, Simplified Chinese) and is expected to play a major part in the projected overseas TCG (Trading Card Game) sales ratio. The ratio is forecast to exceed 50% for the first time in company history by fiscal year 2027 June.

Bushiroad Continues Global Expansion

Guided by its mission to Deliver Excitement to the World, the Bushiroad Group is driving the global expansion of entertainment experiences.

Under its Medium-Term Vision 2030, Bushiroad has positioned the acceleration of its global expansion as one of its core strategies. While maintaining a stable revenue base in the domestic market, the company aims to expand its share in high-potential international markets to achieve sustainable growth in its corporate value.

Two New Group Companies Added Overseas

To expedite building a sales network and strengthen the localized marketing in Malaysia and China, Bushiroad will establish new group companies in both countries.

This brings the total number of its overseas group companies to seven, enabling the company to implement optimized business operations tailored to the market environment of each region.

Malaysia

Bushiroad Asia Inc., which has established the distribution network for its TCG business in the South Korean market, has founded a new local subsidiary in Malaysia. By directly applying the expertise accumulated by Bushiroad Asia, the new company will implement optimized sales and distribution strategies in the Malaysian market, which is expected to see strong growth in the coming years.

Company Name: Bushiroad Malaysia Sdn. Bhd.

Location: Kuala Lumpur, Malaysia

President and CEO: Sungjoon Park (Current President and CEO of Bushiroad Asia Inc.)

Date of Establishment: Established in March 2026 (Scheduled to commence operations within 2026)

China

Given the scale of the Chinese market, Bushiroad will transition the Simplified Chinese TCG business into a model for local manufacturing and distribution.
By shifting from the traditional export model to a more efficient operational structure, the company aims to enhance market competitiveness through shorter lead times and reduced logistics costs.

Company Name: To Be Determined

Location: Shanghai, China

President and CEO: Takami Ohbari (Current Executive Officer and Head of Sales Planning Division at Bushiroad Inc.)

Date of Establishment: Summer 2026

Simultaneous Global Launch of “Palworld OFFICIAL CARD GAME”

On July 30, 2026, Bushiroad will launch the “Palworld OFFICIAL CARD GAME” in three languages – Japanese, English, and Simplified Chinese.

Initial global shipment for the first booster pack “Dawn of Palpagos” is currently projected to exceed 3.5 million packs, reflecting a strong start.

As part of the brand’s global rollout, Bushiroad staff have been traveling to approximately 400 card game shops and venues across more than 18 countries and regions to host pre-release sales events and tutorial workshops. Workshops have also been part of major international events such as Anime Expo 2026 (held in Los Angeles, USA from July 2–5, 2026), and will also be held at the company-hosted Card Game Festival events in Singapore and Korea in August. Bushiroad expects approximately 15,000 participants domestically and internationally during these events.

The company will continue to actively exhibit at and participate in major events both in and outside of Japan going forward.

The goal is to nurture this product into a sustainable TCG brand that contributes to steady long-term revenue, rather than being a temporary trend.

Overseas TCG Sales Ratio Expected to Reach 50% in Fiscal Year Ending June 2027

As a result of the above efforts to strengthen global expansion, the international sales ratio of Bushiroad’s TCG business is projected to exceed 50% for the first time in company history in the fiscal year ending June 2027.

The company has transitioned into a new phase of adapting its business model that was built in the Japanese market, to the global market.

Moving forward, Bushiroad will sequentially accelerate the global expansion of not only its TCG business but also other businesses within the group, striving for solid financial growth and enhanced corporate value.

*This document has been prepared based on information available to the company as of the date of its preparation. The company does not guarantee that any forward-looking statements or forecasts will be achieved. Please note that this document contains financial information based on historical financial statements or accounting documents that have not been audited by an independent certified public accountant or audit firm, as well as managerial figures that are not derived from financial statements or accounting documents.