Zach Watkins, Creative Director at Preacher, the creative agency for WeTransfer says, “Creatives know and trust WeTransfer as a file delivery service. And while that hasn’t changed, the product is evolving. Our new campaign aims to demo the new WeTransfer features, albeit in an unexpected way. Essentially, we bring to life a project, from the creative idea’s point of view. The idea witnesses its own creation as creatives and clients iterate, polish, and work together on the WeTransfer platform.”
Through its new brand campaign, WeTransfer is drawing on its heritage as a company that supports every part of the creative process. Since its inception, the company has built solutions and tools specifically tailored to the creative community and has been allocating 30% of its advertising space to support artists and social causes. In 2018 the company also launched WePresent, an editorial platform for unexpected stories about creatives around the world.
“Creatives today are working harder than ever to bring great ideas into the world. Remote work presents a brand new set of challenges for both clients and creators,” said Julia Shapiro, VP of Marketing at WeTransfer. “But, when we’re able to turn those ideas into reality, the feeling is that much sweeter. This campaign is meant to tap into that feeling.”
The campaign was produced in collaboration with creative agency Preacher, production agency Partizan, and media agency Noble People. For more information, please visit wetransfer.com/togetherwemake.
WeTransfer streamlines the workflow process for millions of creative professionals. Its ecosystem of creative productivity tools makes it easy to collaborate, share and deliver work. WeTransfer has more than 87 million monthly active users in 190 countries.
As a certified B Corporation™, WeTransfer has long been a champion of using business as a force for good. Since its founding in 2009, WeTransfer has donated up to 30% of its advertising space to support artists and social causes.