MIAMI, FL (October 14, 2024) – Bringing Latin pop back into the spotlight, Argentine pop supernova Emilia showcases her versatility with the release of “Novio Gangsta,” a heartfelt anthem dedicated to her life partner Duki in a celebration of confidence and love. With an exuberant, cross-genre approach, the track is poised to resonate with fans across the globe, combining the appeal of pop and trap with the vibrant spirit of cha-cha-cha. The single was debuted live during her long-awaited sold out show at the renowned Estadio Vélez in Buenos Aires on her record-shattering .MP3 global tour this past Saturday. The premiere was part of her four-part series of concerts at the stadium, with over 150,000 tickets snagged by devoted fans across all shows. “Novio Gangsta” and the official music video are now available on all streaming platforms.
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In her electrifying performances over the weekend, Emilia elevated her star power to new heights, captivating audiences with a spectacular display of talent. The consecutive sold out shows featured openers Ambik and Chita in partnership with Spotify EQUAL, underscoring her dedication to amplifying female voices in the music industry. The pop starlet delivered an extraordinary musical experience that transported fans back to the unforgettable sounds of the 2000s, seamlessly blending pop, R&B, trap, hip-hop and cha-cha-cha with contemporary beats. Her classic hits were interwoven with fresh viral tracks from her .MP3 album, marking her continued ascent to global pop stardom. Dazzling in an array of eye-catching Y2K outfits, including her signature under-eye gems, her innovative star quality and commanding stage presence shone through as she welcomed surprise special guests like Duki, Tiago PZK, Lit Killah, and TINI, further enhancing the electric atmosphere of her shows.
Surprising fans with a new track and music video at the Saturday show, Emilia’s “Novio Gangsta” captures the essence of modern love and rebellion, cleverly portraying the allure of a bad boy persona through upbeat and playful lyrics. The superstar expresses infatuation with the aesthetic of a bad boy, celebrating his unique style and confidence while highlighting the excitement and danger that come with such a relationship. With a passionate, almost cinematic quality of their connection, the song balances a sense of fun and empowerment with a nod to the complexities of romance, inviting listeners to revel in the thrill of unexpected love. As the Argentine sensation taps new genres to enhance her sound, “Novio Gangsta” expands her musical range, showcasing her limitless talent and ability to challenge traditional musical boundaries.
The music video for “Novio Gangsta” visually captures Emilia’s heartfelt tribute to Duki, blending satire, playful storytelling with their undeniable chemistry. It opens with the superstar in the kitchen, embodying “La Latina” while gracefully holding a glass of red wine. The scene then shifts to her bedroom, where she wakes up with a smile, playfully hiding a gun beneath Duki’s pillow—a bold nod to the thrilling and sometimes dangerous romance they share. Their joyful moments are intercut with shots of Emilia singing from a balcony, evoking the archetype of a damsel in distress while simultaneously reclaiming her power. As the video transitions to a dimly lit office, Duki, dressed in an all-black suit and cradling Emilia’s beloved dog, Roma, swirls a glass of scotch, fully embracing his bad boy persona and the allure that comes with it. They navigate flashes of cameras and press before returning to Emilia in her kitchen, glancing at a gossip magazine featuring her character’s boyfriend, “Tuki,” at the center of a scandal. This playful nod to their relationship is complemented by Emilia’s radiant performance in a sparkling green dress, filmed with a vintage VHS aesthetic reminiscent of her signature Y2K era. As the video zooms out to reveal a small television in a bedroom where Emilia and Duki lay together, it reinforces their intimate connection, encapsulating the thrilling blend of love, confidence, and the irresistible allure of a partner who embraces the bad boy mystique.
Currently traipsing the world on her record-shattering .MP3 tour, the Argentine pop starlet released “Novio Gangsta” at her star-powered performance at Estadio Vélez in Buenos Aires on Saturday, October 12 as a way to express gratitude to her supporters during this monumental moment in her life. The show belongs to a series of consecutive sold out concerts, where the first night sold out in 4 hours and the second quickly followed. Due to overwhelming demand, Emilia recently announced a third date at the prestigious stadium, scheduled for Friday, October 18, selling out in only a couple hours and revealing a fourth date set for Saturday, October 19. At the peak of her dazzling .MP3 era, transporting listeners to the essence of the 2000s, she continues to solidify her status as a pop powerhouse, with her sophomore album earning the star her first-ever Latin GRAMMY® nomination for “Best Vocal Pop Album,” adding to additional nominations for an MTV European Music Award for “Best Latin America South Act” and five for the Los40 Music Awards, including “Best Latin Album” for .MP3, “Best Latin Artist” and “Best Latin Song” for her track “La_Original.mp3” alongside TINI. Now, “Novio Gangsta” joins a genre-defying repertoire, including cumbia pop collaboration “Perdonarte ¿Para Qué?” alongside Mexican group Los Ángeles Azules, which scored the pop star her first number one hit on two Billboard U.S. charts, Latin Airplay and Regional Mexican Airplay, earlier this year. With her unstoppable trajectory, Emilia is not just making waves—she’s redefining the pop landscape with her remarkable star power and talent.
