San Diego, CA (August 20, 2021) – Following their debut performance to a packed crowd at Lollapalooza, San Diego-based alt-pop trio almost monday have today released their new single “cool enough” and its accompanying music video.
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Directed by Nico Poalillo, the music video focuses on lead singer Dawson Daugherty’s self-destructive journey through a dystopian society as he tries to do whatever it takes to become cool enough before realizing it’s not all it’s cracked up to be.
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Earlier this year, almost monday, who People Magazine declared an “emerging artist making their mark on the musical landscape,” released their sophomore EP til the end of time. The record’s first single “live forever” was met with praise by many critics including music tastemaker Zane Lowe, who personally world-premiered the tune on his Apple Music Beats 1 radio show, and EARMILK, who described it as “a fun, upbeat sing-along track that enlists a festival-ready chorus sure to rock stages when live touring returns.” On its heels, “hailey beebs” coasts along on a downtempo groove wrapped in warm shimmering keys. Dawson delivers the quotable reprise with playful swagger before confidently carrying the swooning refrain, “I’m alive with you.” Ones To Watch called it the “perfect summer song” and praised the group–rounded out by guitarist Cole Clisby and bassist Luke Fabry–by saying they “should be everyone’s go-to for an instant mood-booster.” Elsewhere on the EP, “this is growing up” gallops from a danceable groove into the rush of an arena-sized hook, while the title track “til the end of time” hops along on tambourine and a funky riff towards a bright and bold refrain. The EP closes out with a stripped-down version of “this is growing up.”
til the end of time follows almost monday’s debut EP don’t say you’re ordinary. Despite being released in the middle of a pandemic, the trio was able to make waves with their first single “broken people.” It landed them a Top 20 spot on Alternative Radio and led to a collab with GRAMMY-nominated duo Sofi Tukker. To date, the group has generated more than 50 million combined audio and video streams and have been declared ones to watch in 2021 by GQ, FLAUNT Magazine, Amazon Music, Shazam and more.
Showing no signs of slowing down, almost monday will continue their festival run at this year’s Summerfest Music Festival, Bonnaroo Music and Arts Festival, BottleRock Napa Valley Music Festival and Firefly Music Festival.
About almost monday:
After countless garage jams, D.I.Y. gigs in the back of a surf shop, and innumerable hours writing together, almost monday bottle California sunshine in their funky basslines, ecstatic choruses, and danceable grooves. It turns out the world needed some Cali rays during the pandemic as the band managed to emerge in 2020 with an unprecedented 30 million overall streams, uplifting audiences everywhere in the process. The San Diego trio—Dawson Daugherty (vocals), Cole Clisby (guitar) and Luke Fabry (bass)—crafted their 2020 debut EP don’t say you’re ordinary in Brooklyn and Los Angeles with producers Mark Needham (The Killers, Fleetwood Mac) and Simon Oscroft (The Naked and Famous, DREAMERS). don’t say you’re ordinary ignited a string of buzzing anthems, beginning with “parking lot view” and “come on come on.” Meanwhile, the lead single “broken people,” and the Sofi Tukker remix, crystallized their sun-kissed signature style with a bold bass bounce and empowering refrain as it’s generated nearly 32 million combined audio and video streams so far and cracked the Top 20 at Alternative Radio. Along the way, they’ve attracted a growing fan base through a combination of danceable rhythms and uplifting hooks. In 2021, they set the stage for their second EP til the end of time with “live forever,” receiving praise from Earmilk, Flaunt, Ones To Watch, and more right out of the gate. Additionally, Alternative Press touted it and included them among “40 New Artists You Need To Hear in February,” and GQ Australia predicted them to be one of “21 Breakout Musicians to Know in 2021.” Upon its release in July, the EP received additional praise from Forbes. The band also made their festival debut at Lollapalooza that same month and will continue their festival run at Summerfest, Bonnaroo, BottleRock, and Firefly later this year. With the release of their new single “cool enough,” almost monday only accelerate their momentum and emerge as the consummate purveyors of future-facing California pop.
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