San Diego, CA (January 29, 2021) – Today, alt-pop trio almost monday dropped the official video for their new single “live forever” via FLAUNT Magazine. The Beastie Boys-inspired visual showcases the track’s message of not taking moments for granted and living boldly. Earlier this week, almost monday teamed up with influential tastemaker Zane Lowe to world-premiere “live forever” on Apple Music’s The Zane Lowe Show. Sirius XM’s Alt Nation also put it in rotation on their new music program Advanced Placement.
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“live forever” follows the release of almost monday’s (vocalist Dawson Daugherty, guitarist Cole Clisby and bassist Luke Fabry) debut EP don’t say you’re ordinary, which generated more than 23 million total streams. Their lead single “broken people” is approaching Top 20 on Alternative Radio, is Top 10 on Sirius XM’s Alt 18 Countdown and was featured on Amazon Music’s Best of 2020: Alternative playlist. Most recently, almost monday was profiled in GQ Australia’s “21 Breakout Musicians to Know in 2021,” Amazon Music’s 2021 Artists To Watch playlist and Apple Music’s Shazam Predictions 2021 playlist, which “features 50 emerging artists who are poised to have a breakthrough year.”
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About almost monday:
After countless garage jams, D.I.Y. gigs in the back of a surf shop, and innumerable hours writing together, almost monday bottle California sunshine in their funky basslines, ecstatic choruses, and danceable grooves. The San Diego trio—Dawson Daugherty (vocals), Cole Clisby (guitar) and Luke Fabry (bass)—have generated millions of streams to date, sold out shows, and crafted their debut EP don’t say you’re ordinary in Brooklyn and Los Angeles with producers Mark Needham (The Killers, Fleetwood Mac) and Simon Oscroft (The Naked and Famous, DREAMERS). Kicking off 2020, they ignited a string of buzzing anthems, beginning with “parking lot view” and “come on come on.” Meanwhile, the lead single “broken people,” and the Sofi Tukker remix, crystallized their sun-kissed signature style with a bold bass bounce and empowering refrain as it’s generated nearly 23 million combined audio and video streams so far. Along the way, they’ve attracted a growing fan base through a combination of danceable rhythms and uplifting hooks. Their new single “live forever” is out now.
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