Collaboration with FYE Showcases Exclusive 40th Anniversary Products
The loveable, huggable Care Bears™ from the whimsical land of Care-a-Lot are celebrating their 40th Anniversary with launch of new consumer products with key retail partners including entertainment and pop culture retailer, FYE.
First introduced in 1982 through a line of greeting cards, the Care Bears have amassed fans of all ages over the last 40 years and are now featured everywhere, from consumer products and plush toys to animated television shows and feature films. Known all over the world for spreading sharing, caring, and togetherness, the Care Bears look forward to embarking on new adventures with their friends for years to come.
Care Bears’ parent company Cloudco Entertainment has partnered with FYE to develop a magical collection of exclusive Care Bears 40th Anniversary products for children. The Care Bears 40th Anniversary collection is available at FYE retail stores and online at FYE.com and includes the following products:
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Reusable Shopping Bag
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Gift Wrapping Set
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Paint By Numbers Canvas Set
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Shrink Charms
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Care Bears Care-a-Lot Crunch Cereal
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Chocolate Bar: Grumpy – Dark Chocolate and Sea Salt
FYE will be adding additional Care Bears items to the collection that will be available for purchase in the coming months including new confectionery and gift products.
“Our partnership with Cloudco to celebrate Care Bears gave us an opportunity to develop products for fans in some of our favorite categories that you just aren’t seeing in other specialty retail stores. We had a lot of fun creating this collection of unique fan merchandise to share with Care Bears fans,” said Jodie Evans, CMO of FYE.
“We had so much fun collaborating with FYE! For our 40th Anniversary collection, we decided to take it all the way back to the 80s and share our childhood favorites, allowing us to engage with our kidult superfans and create entertaining products for both kids and kids at heart,” said Amy Sullivan, Head of Retail, Cloudco Entertainment.
About Cloudco Entertainment
Cloudco Entertainment (formerly American Greetings Entertainment) is a children’s entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and creates a wide-range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.
About Care Bears™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI-animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and HBO Max via its Cartoonito preschool block. In 2022, the Care Bears are celebrating 40 years of sharing and caring through the launch of new consumer products with key retail partners and a range of new toys with Basic Fun.
Website: CareBears.com
YouTube: YouTube.com/CareBears
Facebook: Facebook.com/CareBears
Twitter: Twitter.com/CareBears
Instagram: https://www.instagram.com/CareBears/
TikTok: Tiktok.com/@carebearsofficial
About FYE
FYE is a leading specialty retailer of entertainment and pop culture merchandise stores in the United States and online at FYE.com. We offer a unique entertainment perspective through innovative and creative products that further the connection between our customer and entertainment. Founded in 1973, FYE now operates nearly 200 stores and remains one of the most well-known names in retail entertainment.
